About the job Designation: Meta Ads Associate /Senior Meta Ads Associate

Location:
Gurugram

Experience:
2 – 4 Years Role Overview
- We’re looking for a Meta Ads Associate /Senior Meta Ads Associate with hands-on experience in managing performance and awareness campaigns across Facebook and Instagram. The ideal candidate should have a strong understanding of paid social media, campaign strategy, audience targeting, and performance optimization. Experience with TikTok Ads is essential, while familiarity with LinkedIn, X (Twitter), and Snapchat Ads will be an added advantage. The role involves strategizing, executing, monitoring, and optimizing campaigns while ensuring effective budget utilization and achieving client business objectives.

Key Responsibilities
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• Campaign Strategy & Planning: Develop campaign strategies and structures based on client briefs, business objectives, and target audiences.
• Campaign Management: Plan, execute, and manage performance and awareness campaigns across Meta platforms (Facebook & Instagram).
• Audience Targeting: Create comprehensive targeting segments and audience strategies to improve campaign reach, engagement, and conversions.
• Budget Management: Handle campaign budgets, allocation, performance tracking, and optimization to ensure efficient spending.
• TikTok Advertising: Plan and manage campaigns on TikTok Ads Manager. Experience with LinkedIn, X (Twitter), and Snapchat Ads will be an added advantage.
• Tracking & Implementation: Ensure proper Meta Pixel implementation, Conversion API setup, and Business Manager hygiene.
• Performance Optimization: Monitor campaign performance, analyse user behaviour,



and develop data-driven recommendations to improve results.
• Reporting & Analysis: Generate and analyse weekly and monthly campaign reports, highlighting key metrics, insights, and areas of improvement.
• Analytics: Use Google Analytics (GA4) to track campaign performance, interpret data, and evaluate marketing effectiveness.
• Client Coordination: Understand client requirements and provide strategic recommendations for successful campaign delivery. What We’re Looking For
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• 2–4 years of hands-on experience in Meta Ads (Facebook & Instagram).
• Strong understanding of performance marketing, paid social campaigns, and media planning.
• Experience managing both performance-driven and awareness campaigns.
• Working knowledge of TikTok Ads Manager and campaign execution.
• Good understanding of audience segmentation, targeting strategies, and campaign optimization.
• Knowledge of Meta Pixel, Conversion API, and Business Manager.
• Proficiency in Google Analytics (GA4), campaign reporting, and data interpretation.
• Strong analytical skills with the ability to derive actionable insights from campaign data.
• Good communication and coordination skills to manage client requirements and campaign deliverables. Valuable to Have
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• Hands-on experience with LinkedIn, X (Twitter), or Snapchat Ads.
• Experience handling multiple client accounts and campaign budgets.
• Understanding of conversion tracking, attribution, and marketing analytics. Requirements added by the job poster
• 2+ years of work experience with Meta Ads Manager
• 1+ years of work experience with Performance Marketing
• Experience with TikTok Ads is preferred.

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