Job Title: Sr. Performance Marketing Executive

Experience:
5-8 years

Location:
InBody India HQ (Kurla West, Mumbai) Job Summary: As a Sr. Performance Marketing Executive, you will take ownership of planning and execution, optimizing performance marketing campaigns, focused on lead generation and conversion. This role requires hands-on experience in Meta Ads, Google Ads, and campaign analytics, with a clear understanding of full-funnel marketing from lead acquisition to conversion.

Key Responsibilities
Performance Marketing Management:
• Manage campaign structure including audience targeting, creatives, budgets, and bidding strategies
• Manage and monitor performance of digital ads across platforms (e.g., Meta Ads, Google Ads, LinkedIn Ads, etc.)
• Plan and execute paid campaigns across Meta Ads (Facebook / Instagram) and Google Ads (Search, Display, YouTube, etc)
• Conduct AB testing, Analysis to optimize campaigns to improve CPL, CTR, and ROI.
• Coordinate with the design team to develop creative content for paid campaigns according to marketing funnel
• Track digital marketing performance and prepare periodic reports on campaign results Lead Generation Management:
• Plan and manage digital lead generation campaigns (Meta Lead Ads, Landing Pages, Google Lead Form, etc)




• Ensure lead quality through targeting, messaging and form optimization
• Handling inbound leads, including prompt response, lead qualification and proper registration in the Odoo (CRM system)
• Coordinate with the performance team and sales team to improve lead-to-conversion rate
• Analyze sales and lead data to identify underperforming segments, regions, or specialties, and actively create targeted campaigns to drive new lead generations.
• Identify opportunities to improve campaign performance and digital marketing effectiveness Qualifications &

Skills:
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in performance marketing, digital advertising, or lead generation roles.
• Experience in managing marketing campaigns on Meta Ads and/or Google Ads
• Robust understanding of CRM systems and lead pipelines
• Ability to plan and execute paid campaigns according to marketing funnel
• Ability to analyzing campaign and sales data to drive performance improvements
• Familiarity with workflow or experience in e-commerce platform such as Amazon or Shopify is a plus Note: Candidates with 15 days notice period or immediate joiners preferred Share your CV: [email protected]

📌 Sr. Performance Marketing Executive (Mumbai)
🏢 InBody India
📍 Mumbai