Job Title: Meta Ads Performance Marketing Specialist

Location:
Work From Office – Bengaluru About Skillfyme (Learnsyte Learning Pvt. Ltd.) Skillfyme is a fast-growing EdTech platform dedicated to helping individuals upskill in high-demand technology fields such as DevOps, Cloud, and Data Science. Our programs include real-world projects and certification opportunities, empowering professionals to advance their careers and succeed in competitive markets. Job Overview We are looking for a results-driven Meta Ads Performance Marketing Specialist who can independently plan, execute, optimize, and scale Facebook and Instagram advertising campaigns to generate high-quality leads and drive course enrollments. The ideal candidate must have strong hands-on expertise in Meta Ads Manager, lead generation campaigns, audience targeting, conversion tracking, retargeting, and funnel optimization, with a proven ability to reduce CPL and maximize advertising ROI.

Key Responsibilities
• Plan, execute, manage, and scale Facebook and Instagram advertising campaigns to generate qualified leads and increase course enrollments.
• Manage Meta Ads campaigns across lead generation, website conversions, instant forms, and retargeting objectives.
• Develop audience strategies using interest-based targeting, custom audiences, lookalike audiences, and remarketing.
• Create and optimize campaign structures, ad sets, creatives, placements, and bidding strategies.
• Continuously monitor and optimize CPL, CAC, CTR, CPC, conversion rates, and ROAS.
• Implement Meta Pixel and Conversions API (CAPI)



for accurate conversion tracking and campaign optimization.
• Analyze campaign performance and identify opportunities to improve lead quality and reduce acquisition costs.
• Conduct A/B testing across ad creatives, copy, headlines, audiences, placements, and landing pages.
• Develop and optimize full-funnel advertising strategies covering cold audiences, retargeting, and conversion campaigns.
• Collaborate with graphic designers, video editors, content teams, and sales teams to develop high-performing ad creatives.
• Track lead quality and enrollment conversions in coordination with the sales team.
• Prepare regular campaign performance reports and provide actionable recommendations for scaling revenue. Qualifications & Requirements
• 2–4 years of hands-on experience in Meta Ads and performance marketing.
• Mandatory experience in the EdTech, e-learning, education, or online course industry.
• Proven expertise in Facebook and Instagram advertising through Meta Ads Manager.
• Experience managing monthly Meta Ads budgets of ₹[X] lakhs or more.
• Proven track record of generating 1,000+ leads per month through Meta advertising campaigns.
• Strong understanding of Meta campaign objectives, campaign structures, audience segmentation, placements,



and bidding strategies.
• Hands-on experience with Meta Pixel, Events Manager, Conversions API (CAPI), and conversion tracking.
• Strong expertise in interest-based targeting, custom audiences, lookalike audiences, and retargeting.
• Experience in lead generation, website conversion, and instant form campaigns.
• Ability to develop and optimize full-funnel campaigns for lead generation and enrollment conversions.
• Strong understanding of creative testing, ad fatigue, audience saturation, and campaign scaling strategies.
• Ability to optimize campaigns based on lead quality, CPL, CAC, conversion rates, and ROAS.
• Experience with landing page optimization, GA4, and Google Tag Manager.
• Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions.
• Experience integrating Meta lead forms with CRM systems and tracking lead-to-enrollment conversions. Why Join Skillfyme (Learnsyte Learning Pvt. Ltd.)? Competitive Compensation:Performance-based incentives along with a market-competitive salary. Impactful Work:Help professionals achieve their career goals through industry-relevant technology programs. Growth Opportunities:Take ownership of advertising campaigns, experiment with new strategies, and directly contribute to business growth.

Skills:
roas optimization,meta ads,full-funnel marketing,lead generation,performance marketing,cpl & cac optimization,retargeting,conversion tracking,lead quality analysis,campaign scaling & optimization

📌 Meta Ads Specialist (Bengaluru)
🏢 Skillfyme
📍 Bengaluru