Digital Strategy Plan and Support the development and execution of the Hotels digital marketing and e-commerce plans.
Prepare digital channel plans aligned with business objectives and brand guidelines.
Collaborate with key departments to identify and support business opportunities.
Maintain accurate updated and brand-compliant content across Hotel websites and digital platforms.
Support the promotion and downloads of the Accor Hotels mobile application.
Manage the Hotels social media presence in line with brand guidelines and content calendars.
Coordinate with agencies for timely content creation mandatory posts and campaigns.
Monitor and manage online guest reviews and reputation.
Manage CRM and email marketing activities for Rooms F&B; and other outlets.
Provide creative image and content inputs for global and local email campaigns.
Coordinate and monitor digital campaigns across SEO SEM PPC display metasearch and social media.
Work with agencies on campaign briefs creatives A/B testing and optimisation.
Monitor campaign performance visibility and spend to improve ROI.
Coordinate video content creation and monitor the Hotels YouTube activities.
Improve the Hotels website visibility through SEO and search initiatives.
Qualifications :
Degree in Marketing Digital Marketing Business or a related discipline.
Minimum 2 years of experience in Digital Marketing / E-commerce preferably in Hospitality or Retail.
Robust understanding of digital marketing strategy channels and current best practices.
Excellent written and verbal English communication skills.
Proficient in MS Excel and PowerPoint; solid presentation and customer relationship skills.
Work from home :
No
Employment Type :
Full-time
📌 Digital Marketing Executive Chennai (India)
🏢 AccorHotel
📍 India
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