12 Nov
|
7p Digital
|
Gurugram
12 Nov
7p Digital
Gurugram
Job Title: Senior Influencer Marketing Manager
Location:
Gurugram, Haryana
Experience:
4-6 Years Role Overview We are looking for a strategic and trend-savvy Senior Influencer Marketing Manager to lead creator partnerships, execute impactful influencer campaigns, and drive brand growth across FMCG, Fashion, Beauty, and Hospitality categories.
Key Responsibilities
• Develop and execute influencer marketing strategies aligned with brand objectives.
• Manage end-to-end influencer campaigns from planning to execution and reporting.
• Build and maintain robust relationships with creators, talent managers, and agencies.
• Identify emerging trends, creators, and content formats within the creator ecosystem.
• Conduct market research and competitor analysis to uncover new opportunities.
• Lead, mentor, and develop a team of Executives, Managers, and Interns.
• Present campaign strategies, reports, and insights to clients and stakeholders.
• Drive innovative, culturally relevant campaign ideas and influencer activations.
• Manage creator negotiations, budgets, timelines, and campaign deliverables.
• Leverage AI tools for campaign planning, content ideation, and productivity. Required Skills
• 4-6 years of experience in Influencer Marketing,
Creator Partnerships, or Digital Marketing.
• Strong experience managing influencer campaigns across FMCG, Fashion, Beauty, and Hospitality brands.
• Excellent communication, presentation, and stakeholder management skills.
• Proven team management and leadership experience.
• Strong understanding of influencer metrics, reporting, and campaign performance analysis.
• Ability to manage multiple projects in a fast-paced environment. Tools & Platforms
• Canva
• Google Workspace
• Microsoft PowerPoint & Excel
• Influencer Discovery & Management Platforms
• Social Listening & Analytics Tools
• Campaign Reporting Dashboards
• AI-powered Productivity & Content Creation Tools What Success Looks Like
• Delivering high-performing influencer campaigns that create measurable value for brands.
• Building meaningful creator partnerships and strengthening industry relationships.
• Developing a motivated, high-performing team through mentorship and leadership.
• Bringing fresh thinking, strategic insight, and innovation to every campaign.
• Becoming a go-to expert on creator marketing, industry trends, and competitive intelligence.
📌 Senior Influencer Marketing Manager (Gurugram)
🏢 7p Digital
📍 Gurugram