Vedantu is looking for a dynamic, analytical and business-oriented Program Manager – Sales Strategy to drive sales productivity, revenue growth and strategic initiatives across our Tuitions & One-to-One business. The role will work closely with the Sales Head and cross-functional teams to identify business opportunities, improve counsellor productivity, optimize sales funnels and build scalable sales processes.

Key Responsibilities
1. Sales Productivity & Performance
• Drive initiatives to improve counsellor productivity, conversion and revenue per agent.
• Analyze sales performance across teams, products and agent cohorts.
• Identify performance gaps and implement targeted improvement programs.
• Design productivity frameworks, incentive structures and performance tracking mechanisms. 2. Sales Strategy & Campaign Management
• Plan and execute sales campaigns across products and channels.
• Work with Marketing, Product and CRM teams to improve lead flow and conversion.
• Monitor campaign performance and measure business impact.
• Identify opportunities for cross-selling and upselling across product categories. 3. Business Analytics & Reporting
• Own sales dashboards, MIS reports and performance tracking.
• Monitor key metrics including lead-to-demo conversion, demo-to-sale conversion, revenue per agent and average selling price.




• Conduct root-cause analysis and translate data into actionable business recommendations.
• Present business insights and recommendations to leadership. 4. Program Management & Sales Innovation
• Identify, pilot and scale initiatives to improve sales effectiveness.
• Experiment with recent sales models, lead allocation strategies and incentive structures.
• Drive process improvements and automation initiatives.
• Explore AI-led solutions to improve sales productivity and operational efficiency.

Requirements:
• 3–6 years of experience in Sales Strategy, Sales Operations, Business Operations, Program Management or Consulting.
• MBA/PGDM from a reputed institute preferred.
• Experience in EdTech, B2C, Consumer Internet or inside-sales environments preferred.
• Strong understanding of sales funnels, conversion metrics, revenue drivers and sales productivity.
• Hands-on experience in managing sales programs, campaigns or business improvement initiatives.
• Advanced Excel / Google Sheets skills; SQL knowledge preferred.
• Strong analytical, problem-solving and stakeholder management skills.
• Exposure to CRM platforms, BI tools, GenAI and automation is an added advantage. What We Are Looking For: Someone who combines strategic thinking with strong execution, enjoys working closely with sales teams, understands business numbers and can translate insights into measurable revenue impact.

📌 Program Manager – Sales Strategy (Bengaluru)
🏢 Vedantu
📍 Bengaluru