We are looking for an experienced SEO (AI Ranking) & PPC Manager to join our dynamic marketing team. In this role, you will be responsible for driving SEO strategies focused on AI ranking algorithms, optimizing paid ad campaigns, and ensuring high-quality traffic acquisition across digital channels. You will work closely with the content, development, and analytics teams to improve search visibility and campaign performance.
Key Responsibilities :
- Develop and execute AI-driven SEO strategies to improve organic rankings
- Manage PPC campaigns across Google Ads, Bing Ads, and Meta platforms
- Conduct keyword research, competitor analysis, and technical SEO audits
- Optimize on-page and off-page SEO activities to increase organic traffic
- Monitor campaign performance and optimize ROI, CPC, CTR, CPL, and conversions
- Collaborate with content teams to ensure SEO best practices are implemented
- Track and report SEO & PPC performance metrics regularly
- Stay updated with Google algorithm changes, AI ranking trends,
and search innovations
- Manage backlink strategies and improve website authority
- Work with developers to improve website performance and technical SEO
Requirements :
- BBA/MBA in Marketing, Business, or related field preferred
- Minimum 2 years of hands-on experience in SEO and PPC management
- Robust understanding of AI ranking concepts and modern SEO practices
Experience with:
- Google Ads
- Bing Ads
- Google Analytics
- Google Search Console
- Ahrefs / SEMrush / Screaming Frog
- Knowledge of technical SEO and website optimization
- Strong analytical and problem-solving skills
- Good communication and teamwork abilities
- Ability to manage projects independently
Pay: ₹12,000.00 - ₹25,000.00 per month
Benefits :
- Flexible schedule
- Provident Fund
Work Location: Hybrid remote in Salt Lake, Kolkata, West Bengal