Experience Required : 6-8+ years Department : Performance Marketing Reporting To : Founder / Head of Digital Marketing

Role Overview

We are looking for an experienced and performance-driven Senior Performance Marketer to manage and scale paid advertising campaigns across Meta Ads, Google Ads, Amazon Ads and Flipkart Ads .

Key ResponsibilitiesPaid Advertising

- Plan, launch, manage and optimise campaigns across Meta Ads and Google Ads.
- Manage Meta lead-generation, sales, retargeting, catalogue and Advantage+ campaigns.
- Manage Google Search, Performance Max, Display, Shopping, YouTube and remarketing campaigns.
- Build campaign structures based on the client’s objectives, audience, budget and sales funnel.
- Monitor and optimise campaign budgets, bids, targeting, placements, creatives and conversion events.
- Improve CPL, CPA, CAC, ROAS, conversion rate and overall campaign profitability.
- Develop retargeting and remarketing strategies across different stages of the customer journey.
- Scale profitable campaigns while maintaining lead quality and acquisition costs.

Amazon and Flipkart Advertising

- Manage Amazon Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
- Manage Flipkart Product Listing Ads, Smart Campaigns and marketplace promotional campaigns.
- Conduct marketplace keyword research, competitor analysis and search-term optimisation.
- Improve product visibility, advertising sales, ACoS, TACoS and ROAS.
- Coordinate with the marketplace team regarding product listings, pricing, inventory and account-health issues.
- Identify listing-related factors that may negatively affect advertising performance.
- Prepare marketplace media plans and campaign-growth strategies.

Lead Generation and Sales Campaigns

- Develop lead-generation strategies for service-based and local businesses.




- Build lead qualification systems to reduce irrelevant or junk leads.
- Analyse lead quality, customer intent and lead-to-sale conversion rates.
- Coordinate with client sales teams to understand lead feedback and improve campaign targeting.
- Create WhatsApp and CRM-based follow-up workflows.
- Develop automated lead-nurturing and remarketing sequences.
- Optimise campaigns for both lead volume and actual business outcomes.

Tracking and Analytics

- Set up and troubleshoot Google Analytics 4, Google Tag Manager and conversion tracking.
- Implement Meta Pixel, Conversion API and server-side tracking.
- Configure campaign events, custom conversions and attribution systems.
- Create custom dashboards and campaign reports.
- Audit existing tracking setups and resolve discrepancies between platforms.
- Analyse user behaviour, audience performance and conversion paths.
- Ensure accurate tracking for websites, landing pages, Shopify stores and WordPress websites.

Landing Pages, Funnels and CRO

- Audit websites and landing pages for conversion-related issues.
- Coordinate with developers to create high-converting WordPress and Shopify landing pages.
- Recommend improvements to UI/UX, page speed, forms, checkout flow and calls to action.
- Build lead-capture, upsell, remarketing and checkout funnels.
- Conduct A/B tests for landing pages, ad creatives, offers and audience segments.




- Use heatmaps and behavioural data to improve conversion rates.
- Ensure alignment between advertisements, landing pages and customer offers.

Automation and CRM

- Set up marketing automation using tools such as Pabbly, WATI, Interakt, Zoko, Gallabox and n8n.
- Develop WhatsApp automation, chatbot and drip-marketing workflows.
- Integrate lead forms with CRMs, spreadsheets and communication platforms.
- Create automated lead-qualification and follow-up systems.
- Improve lead response time and reduce lead leakage.

Creative Strategy

- Develop performance-focused creative strategies for lead and sales campaigns.
- Write or review persuasive advertising copy, hooks, headlines and calls to action.
- Coordinate with graphic designers, video editors and content teams.
- Prepare creative briefs based on campaign data and audience insights.
- Analyse creative performance and recommend new variations.
- Identify creative fatigue and introduce new concepts to maintain campaign performance.

Required Skills and Experience

- 6-8+ years of hands-on experience in performance marketing.
- Robust experience with Meta Ads Manager and Google Ads.
- Practical experience managing Amazon and Flipkart advertising campaigns.
- Experience managing both lead-generation and e-commerce campaigns.
- Strong knowledge of campaign funnels, remarketing and customer acquisition.
- Proven experience managing and scaling significant advertising budgets.
- Strong understanding of CPL, CPA, CAC, ROAS, ACoS, TACoS, CTR, CPC and conversion rate.
- Experience with GA4, GTM, Meta Pixel and Conversion API.
- Understanding of browser-side and server-side tracking.
- Experience with WordPress, Elementor and Shopify.
- Knowledge of landing-page optimisatio

📌 Digital Marketing Specialist (Kolkata)
🏢 Asta Chakra Luxury Private
📍 Kolkata