Performance Marketing Manager (Meta Ads) — Scale Brands, Not Just CampaignsWho We Are

We are a fast-growing performance marketing agency focused on driving measurable revenue, not vanity metrics . We work with service businesses and eCommerce brands to generate qualified leads, profitable conversions, and scalable growth through paid media.

We don’t run ads for impressions — we run ads for results .

If dashboards, ROAS, CPL, and scaling winning campaigns excite you, keep reading.

The Role

We’re hiring a Performance Marketing Specialist how to turn ad spend into predictable revenue.

You will be responsible for owning Meta ad accounts end-to-end — strategy, execution, optimization, testing, and scaling.

This is not a beginner role. We want operators who can think like growth partners, not campaign executors.

What You’ll Be Responsible For : Performance-First Campaign Execution

- Launch and manage Meta campaigns for:

- Lead Generation funnels

- High-conversion eCommerce brands

- Build full-funnel strategies (Cold → Warm → Retargeting → Scaling)

- Allocate budgets strategically to maximize ROAS

Scaling Winning Campaigns

- Identify winning audiences & creatives fast
- Scale budgets without killing performance
- Reduce CPA and improve ROAS consistently
- Turn small test budgets into scalable acquisition systems

Strategic Thinking (Not Button Clicking)

- Analyze competitors, funnels, and ad angles
- Recommend creative hooks and messaging frameworks
- Work closely with creative teams to build performance-driven ads
- Understand buyer psychology and conversion behavior

Testing & Optimization

- Run structured A/B tests across:

- Creatives

- Audiences





- Offers

- Landing pages

- Kill losing campaigns quickly

- Double down on profitable ones

Data & Tracking Ownership

- Manage Meta Pixel & Conversion API setups

- Ensure accurate event tracking & attribution

- Monitor KPIs daily:

- CPL

- CPA

- ROAS

- CTR

- Conversion Rate

- Present performance insights, not just reports

What We’re Looking For

2+ years hands-on Meta Ads experience Proven results in lead generation and/or eCommerce scaling Comfortable managing significant ad budgets Deep understanding of funnels & performance metrics Analytical mindset with strong decision-making ability Ability to work in a fast-paced agency environment

Bonus Points If You

- Have scaled an eCommerce brand profitably
- Have reduced CPL significantly through optimization
- Understand Shopify ecosystems
- Know basic CRO & landing page strategy
- Have agency experience managing multiple accounts

What Success Looks Like (KPIs)

- Consistently improving ROAS
- Lowering CPL/CPA month-over-month
- Scaling ad spend profitably
- Delivering measurable revenue growth for clients

Why Join Us

- Work on multiple rapid-growing brands
- Real ownership of ad accounts
- Performance-driven culture (results > hierarchy)
- Opportunity to scale campaigns with real budgets
- Learn advanced growth & scaling frameworks

Compensation

- Competitive salary + performance incentives
- Growth-based bonuses tied to results

How to Apply

Send:

- Resume
- Screenshots/case studies of campaigns you’ve managed
- Best ROAS/CPL results you’ve achieved
- Monthly ad budgets handled

Pay: ₹14,446.58 - ₹40,031.85 per month

Work Location: In person

📌 Performance Marketer (Kolkata)
🏢 Orange Media
📍 Kolkata