Job Summary

Key Responsibilities

1. Organic Social Media Management

- Manage day-to-day Instagram and Facebook accounts.
- Develop monthly social media strategies and content calendars.
- Plan and manage Reels, carousels, static posts, stories, and other social media content.
- Develop strategies to increase reach, engagement, profile visits, followers, and brand awareness.
- Monitor social media trends and identify relevant content opportunities.
- Manage comments, DMs, and overall community engagement.
- Analyze content performance and identify high-performing formats, topics, hooks, and creatives.

2. Meta Ads Management

- Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage campaign structure, budgets, audiences, ad sets, and creatives.
- Set up and monitor Meta Pixel and Conversion API .
- Conduct audience research and create Custom and Lookalike Audiences.
- Test different creatives, ad copies, audiences, and campaign structures.
- Monitor key performance metrics such as CTR, CPC, CPA, ROAS, CPM, and conversions .
- Optimize campaigns based on performance data to improve ROI and conversions.
- Maintain proper UTM tracking and campaign reporting.

3. Content, UGC & Influencer Marketing

- Develop content strategies covering educational, promotional, entertaining, UGC, and brand-focused content.
- Coordinate with graphic designers, video editors, influencers, and content creators.
- Identify and coordinate with relevant influencers for brand campaigns.
- Manage UGC campaigns and evaluate content performance.




- Ensure paid and organic content are aligned with overall marketing objectives.

4. Analytics & Reporting

- Track and analyze social media and advertising performance.
- Prepare regular performance reports and provide actionable insights.
- Identify gaps and opportunities based on campaign and content data.
- Recommend improvements in content, targeting, messaging, creatives, and campaign structure.

Required Skills :

- Organic Social Media Management
- Meta Ads / Facebook Ads / Instagram Ads
- Content Strategy & Planning
- Social Media Calendar Management
- Reels & Short-Form Video Strategy
- UGC & Influencer Marketing
- Meta Pixel & Conversion API
- Audience Research & Targeting
- UTM Tracking
- Performance Marketing & Analytics
- Campaign Optimization
- Strong understanding of Instagram and Facebook algorithms
- Valuable communication and coordination skills

Preferred Qualifications
- 2-5 years of hands-on experience in Social Media and Meta Ads.
- Experience working with E-commerce / D2C brands will be preferred.
- Strong analytical and creative thinking.
- Ability to work independently and meet deadlines.
- Knowledge of Canva, CapCut, or other basic content creation tools will be an advantage.

Key Performance Indicators (KPIs)
- Social media reach and engagement
- Follower and audience growth
- Website traffic generated through social media
- Lead/conversion generation
- CTR, CPC, CPA and ROAS
- Meta Ads campaign performance
- Content and creative performance
- Influencer/UGC campaign performance

Pay: ₹25,000.00 - ₹300,000.00 per month

Benefits :

- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Kirtinagar)
🏢 Panav Biotech
📍 Kirtinagar