Job Title: Senior Marketing Executive (B2B SaaS)

Experience Required : 2-3 years

Employment Type : Full-Time

About the Role

We are looking for a data-driven Senior Marketing Executive to join our growth team. In this role, you will be responsible for executing high-impact digital campaigns, managing our performance marketing channels, and optimizing the lead-to-customer journey. You will work closely with Sales and Product teams to ensure a steady flow of high-quality leads for our domestic and international SaaS markets.

Key Responsibilities

1. Performance Marketing & Paid Media

- Execute and manage paid campaigns across Google Ads (Search, Display) and LinkedIn Ads.
- Perform continuous keyword research, ad copy testing, and landing page optimization to lower CPL.
- Monitor daily performance and adjust bidding strategies to maximize ROI within the allocated budget.

2. Demand Generation & Funnel Optimization

- Analyze the Marketing Funnel to identify bottlenecks between Awareness, Lead Capture, and SQL stages.
- Implement lead-scoring models to ensure the sales team prioritizes high-intent prospects.

3. Content Execution & AI Integration

- Coordinate with the design team to produce creative assets that align with brand guidelines.
- Keep a pulse on competitor movements and market trends to suggest fresh campaign angles.

4. Analytics & Reporting

- Deliver weekly and monthly reports on key metrics:



CTR, Conversion Rate, CPL, and Pipeline Contribution.
- Use Google Analytics and CRM data to provide actionable insights for future marketing spend.

Required Skills & Qualifications

- 1 years of hands-on experience in B2B Performance Marketing or Digital Marketing (SaaS background preferred).
- Technical Proficiency : Proven experience navigating Google Ads Manager and LinkedIn Campaign Manager.
- Analytical Mindset : Comfortable working with Excel/Google Sheets to slice data and find trends.
- Communication : Strong copywriting skills with the ability to simplify complex technical products into value-driven messaging.
- Education : Bachelor’s degree.

Preferred / Good-to-Have

- Experience with international marketing (US, UK, or Middle East markets).
- Certifications in Google Ads or HubSpot Inbound Marketing.
- Basic understanding of SEO and how it complements paid efforts.
- Familiarity with CRM systems (Zoho preferred) and Marketing Automation tools.

What We Offer

- A high-growth workplace where you can see the direct impact of your campaigns on revenue.
- Access to the latest AI and MarTech tools to enhance your productivity.
- A clear career path toward Assistant Manager and beyond.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits :

- Provident Fund

Work Location: In person

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