Job Title: Lead Generation Manager (Growth & Demand Generation) Company: First Choice Debt Solutions (FCDS)

Experience:
4+ years Employment Type: Full-time

Location:
Remote, India. Live overlap 9:00 AM to 1:00 PM US Eastern (evening IST). Reports to the Founder. Company Profile First Choice Debt Solutions (FCDS) is a US company, founded in 2018 and based in New Jersey, that helps small businesses get out from under Merchant Cash Advance (MCA) debt without bankruptcy. We have helped 2,500+ businesses and restructured more than $250M in business debt. Our clients are restaurants, commercial construction firms, trucking companies and manufacturers whose daily payments are choking their cash flow. Our founder lost a $100M business himself, and has spent the last decade making sure other owners do not. Role Overview We are looking for a hands-on Lead Generation Manager to build, run and scale our lead-generation engine across outbound and inbound channels. You will work across Cold Email, SMS, Meta Ads, our website and quiz funnel, CRM, AI and data, and take ownership of the complete funnel from first touch to qualified Zoom calls and enrolled clients. This is a hands-on role for someone who enjoys building systems, analyzing performance, solving funnel problems and improving results every week. It is not a strategy-deck role.

Key Responsibilities
Lead Generation & Demand Generation
• Build, manage and optimize lead-generation systems across Cold Email, SMS, Meta Ads, inbound (website and quiz funnel) and new channels as we scale
• Run outbound campaigns to US business owners, including campaigns built on public court-record data
• Own lead lists end to end: sourcing, cleaning, enrichment and segmentation by industry and urgency
• Protect deliverability: domains, inboxes, warm-up, sending limits, spam and opt-out compliance
• Refine target audiences, offers and messaging by industry
• Build SOPs so lead generation is consistent and repeatable Lead Quality & Pipeline Growth




• Own the quality of every lead and booked call marketing produces
• Maintain a 90%+ qualified-call standard
• Monitor the complete funnel: Prospects → Leads → Qualified Calls → Enrolled Clients
• Analyze why leads or calls are rejected and fix the cause in targeting, messaging or qualification
• Focus on qualified calls and revenue, not vanity metrics such as raw lead volume Channel Performance & Testing
• Evaluate performance by channel, campaign, industry and angle
• Identify whether a problem is strategy, process, tools, data or execution
• Test constantly: subject lines, angles, offers, industries. Stop losers quick, scale winners
• Run a monthly performance review with clear actions: scale, optimize, test or stop
• Coach and manage channel specialists as the team grows CRM & Marketing Data
• Own the structure and hygiene of CRM and lead data: lifecycle stages, lead sources, attribution and qualification
• Route inbound leads so hot leads reach a person in minutes
• Build dashboards and a weekly report covering leads, booked calls, show rate and cost per qualified lead AI & Marketing Automation
• Find repetitive work that AI and automation can take over: lead research and enrichment, qualification, personalization, follow-ups, call analysis and reporting
• Build the business case for each automation: cost, expected output and ROI, and present it to the founder Marketing & Sales Alignment
• Work daily with our SDRs and Account Executives so marketing and sales run as one system
• Lead a weekly Marketing and Sales sync on lead quality, call feedback, rejection reasons and pipeline movement
• Use sales feedback to improve targeting,



messaging and qualification Required Skills & Qualifications
• 4+ years in lead generation, demand generation, growth or performance marketing for a US market
• Proven experience building and scaling outbound lead-generation systems, with numbers you can show
• Strong hands-on experience with Cold Email, including tools such as Instantly, Smartlead, Apollo or Clay
• Working knowledge of deliverability: SPF, DKIM, DMARC, warm-up, domain rotation
• Meta Ads or SMS campaign experience
• Ability to track and improve performance from lead to qualified call to closed client
• Experience with CRM setup, reporting and automation (GoHighLevel, HubSpot or similar)
• Working knowledge of AI tools for research, copy and reporting
• Strong written English. You will write to US business owners under real pressure, and the copy must sound human
• Ownership mindset: you work independently and make data-backed decisions
• Reliable power, internet and a quiet setup for US-hours calls Preferred Qualifications
• Experience with MCA, business funding, debt relief or legal lead generation
• Experience generating leads for US small businesses
• Experience managing or coaching marketing specialists or SDRs
• Experience building dashboards and revenue attribution

What We Offer
• Competitive USD base per month plus a monthly bonus tied to qualified booked calls
• Ownership of the lead-generation engine of an established US company
• Direct access to the founder and a real budget to run
• Long-term, full-time remote role with room to grow into leading a team
• Work that matters: every lead is an owner trying to save a business

How to Apply
Send your resume and a 2-minute Loom video answering: "What is the best lead generation campaign you have personally run, what were the numbers, and what would you do differently?" Applications without the video will not be reviewed. Target start date: December 1-7, 2026.

📌 Lead Generation Manager (India)
🏢 First Choice Business Debt Solutions
📍 India