Key Responsibilities
Corporate Communications & Reputation Management
• Develop and execute the corporate communications and reputation strategy aligned with business priorities.
• Create and drive proactive media relations and thought leadership agenda.
• Develop compelling corporate narratives and positioning for the organization and its leadership.
• Enhance visibility and executive profiling of the MD and leadership team.
• Manage external communications across traditional, digital, and social media channels.
• Monitor communication trends, social conversations, and emerging reputation risks. Public Relations & Stakeholder Engagement
• Build strong relationships with media, industry associations, regulators, and key external stakeholders.
• Strengthen understanding and credibility of the direct-selling business model.
• Partner with agencies to deliver impactful PR campaigns and communication programs. Crisis & Issues Management
• Lead crisis communication planning and response.
• Anticipate and manage reputation risks and sensitive issues.
• Provide strategic counsel to senior leaders during high-impact situations. CSR & Sustainability
• Develop and drive the CSR and social impact agenda.
• Oversee execution of CSR programs with measurable business and social outcomes.
• Partner with internal and external stakeholders to maximize program impact and visibility. Leadership & Governance
• Lead and mentor the Corporate Communications and CSR teams.
• Track communication effectiveness, stakeholder sentiment, and reputation metrics.
• Manage budgets and ensure optimal ROI from communications initiatives. Experience
• 15-17 years of experience in Corporate Communications, Public Relations, Corporate Affairs, or Reputation Management.
• Proven experience leading strategic communications for a large organization.
• Robust media relations and crisis communications experience.
• Experience working closely with CEOs, MDs, or senior leadership teams.