Organization: Art of Healing Cancer

Location: Gurugram, Haryana (On-site) Employment Type: Full-Time Working Days: Monday to Saturday Experience: 2-4 Years

About the Role

Art of Healing Cancer is looking for a proactive, empathetic, and relationship-driven Patient Community & Reputation Manager to strengthen our online presence, build trust within patient communities, and manage our digital reputation.

This is not a traditional social media marketing role. Instead of focusing on creating posts and reels, the role is centered around building relationships with patient communities, managing online reviews, increasing referrals through authentic patient engagement, and expanding our presence across relevant healthcare and cancer support platforms.

Key Responsibilities

1. Online Reputation Management

- Monitor and manage the organization's online reputation across Google, Facebook, YouTube, LinkedIn, Instagram, and other relevant platforms.
- Respond promptly and professionally to reviews, comments, messages, and patient feedback.
- Escalate concerns or negative feedback to the relevant internal teams and ensure timely resolution.
- Track online sentiment and recommend initiatives to improve the organization's reputation.

2. Community Building & Engagement

- Identify, join, and actively engage with relevant cancer support groups, caregiver communities, and healthcare forums.
- Build long-term relationships with community administrators, moderators, and patient advocates.
- Increase the visibility of Art of Healing Cancer through meaningful participation in online communities while adhering to community guidelines.
- Identify opportunities for partnerships with patient support organizations and NGOs.

3. Patient Advocacy & Testimonials





- Coordinate with patients and caregivers to collect authentic testimonials, success stories, written reviews, and video feedback.
- Develop and manage patient advocacy initiatives that encourage referrals through positive patient experiences.
- Ensure appropriate patient consent and confidentiality are maintained in all communications.

4. Influencer & Partnership Outreach

- Identify and establish relationships with healthcare influencers, cancer survivors, patient advocates, clinicians, and content creators.
- Explore collaboration opportunities including awareness campaigns, educational webinars, interviews, podcasts, and community initiatives.
- Build strategic partnerships that enhance the organization's credibility and outreach.

5. Referral Growth

- Develop initiatives to increase patient referrals through online communities and satisfied patients.
- Track referral sources and identify the most effective community channels.
- Work closely with the marketing and patient coordination teams to improve referral generation strategies.

6. Social Listening & Brand Monitoring

- Monitor online conversations related to Art of Healing Cancer and relevant healthcare topics.
- Track brand mentions, patient discussions, and emerging trends.
- Identify opportunities to engage with potential patients and communities in a meaningful and ethical manner.

7. Cross-functional Coordination

- Work closely with Patient Coordinators, Marketing, Operations,



Clinical Teams, and Management to ensure a seamless patient experience.
- Support internal initiatives that improve patient satisfaction and organizational reputation.
- Coordinate with external agencies and partners whenever required.

8. Reporting & Analytics

Prepare weekly and monthly reports on:

- Online reviews received and response status.
- Community engagement metrics.
- Growth in online communities and partnerships.
- Patient testimonials collected.
- Referral sources and referral performance.
- Influencer collaborations.
- Brand sentiment and reputation insights.
- Recommendations for continuous improvement.

Skills & Qualifications

- Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Healthcare Management, or a related field.
- 2-4 years of experience in Community Management, Customer Success, Reputation Management, Public Relations, Digital Marketing, Healthcare Operations, or Patient Engagement.
- Excellent verbal and written communication skills in English.
- Robust interpersonal and relationship-building skills.
- High level of empathy, professionalism, and emotional intelligence.
- Strong organizational and time-management skills.
- Ability to manage multiple projects simultaneously.

Preferred Experience

Experience with one or more of the following will be an added advantage:

- Google Business Profile
- Facebook Groups and Communities
- YouTube Community Management
- LinkedIn Community Engagement
- Reddit and Quora
- CRM platforms
- Healthcare or medical tourism industry
- Online reputation management tools
- Brand monitoring and social listening platforms

Key Performance Indicators (KPIs)

- Increase i

📌 Patient Community and Reputation Manager (Gurugram)
🏢 Art Of Healing Cancer
📍 Gurugram