Job Description: Sales Manager

Honda Motorcycle & Scooter India (HMSI) — Authorised 2-Wheeler Dealership

About the Role

Key Responsibilities

Sales Operations & Target Achievement

- Drive retail and wholesale sales of HMSI 2-wheelers (motorcycles and scooters) to achieve monthly, quarterly, and annual volume targets
- Plan and execute daily sales activities including walk-in management, test rides, and follow-ups
- Monitor the entire sales funnel — enquiry to booking to delivery — and ensure healthy conversion ratios at each stage
- Coordinate with HMSI Area Sales Manager (ASM) for schemes, allocations, and stock planning

Team Leadership & Development

- Lead, manage, and motivate a team of Sales Executives and Team Leaders
- Set individual and team targets; conduct daily briefings and weekly performance reviews
- Identify training needs and coordinate with HMSI for product and sales process training
- Recruit, onboard, and retain high-performing sales staff

Customer Relationship Management

- Ensure a premium customer experience throughout the buying journey
- Handle escalated customer concerns and ensure timely resolution
- Build and maintain relationships with key corporate clients, fleet buyers, and institutional customers
- Drive referral programmes and loyalty initiatives to maximise repeat business

Channel & Market Development

- Identify and develop current business opportunities — rural outreach, corporate tie-ups, fleet sales, and DSA networks
- Plan and execute local marketing activities, road shows, and promotional events in coordination with the marketing team
- Monitor competitor activity, pricing, and new launches; provide market intelligence to management

Finance & Documentation





- Coordinate with financiers and NBFCs to ensure smooth loan processing and high finance penetration
- Ensure accurate and timely documentation — Form 20, Form 21, insurance, RTO registration, and delivery checklist
- Manage vehicle stock, yard, and demo vehicle inventory in coordination with the accounts team

Reporting & Compliance

- Submit daily sales reports, enquiry logs, and conversion MIS to the Dealer Principal / General Manager
- Ensure adherence to HMSI sales process standards and dealership SOPs
- Manage and update CRM/DMS (HDMS) regularly for accurate pipeline tracking

Required Skills & Qualifications

Education

- Graduate in any discipline (MBA in Sales & Marketing preferred)
- Diploma holders with strong sales experience will be considered

Experience

- Minimum 8 years of experience in 2-wheeler or automobile retail sales, with at least 3 years in a Sales Manager or Team Leader role :

- Prior experience at an HMSI dealership or other reputed 2-wheeler OEM dealership (Hero, TVS, Bajaj) strongly preferred

Technical Skills

- In-depth knowledge of HMSI product portfolio — motorcycles, scooters, and upcoming models
- Proficiency in CRM and DMS tools (HDMS / SAP)
- Understanding of vehicle financing, insurance products, and RTO processes
- Familiarity with HMSI sales schemes, incentive structures, and OEM audit parameters

Soft Skills

- Strong leadership, coaching, and team-building capabilities
- Excellent negotiation and closing skills
- High energy, goal-oriented, and resilient under pressure
- Good communication in English, Hindi, and local language
- Analytical mindset with proficiency in MS Excel and MS Office

Pay: ₹20,000.00 - ₹30,000.00 per month

Experience :

- Automobile: 5 years (required)

Work Location: In person

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