Designation: Deputy Chief Manager

Location: India Maharashtra Thane - GCorp

Organization: Financial Services **Job Description of Distribution Platform Manager

We are looking for a dynamic and strategic Distribution Platform Manager to lead the management, optimization, engagement, partner retention and growth of our digital distribution platform for insurance distributors. This platform serves as a key interface for agents, brokers, and corporate distribution partners, providing tools for policy sales, customer management, and lead generation. The role requires strong digital, technical, and stakeholder management skills to ensure best-in-class user experience, distributor engagement, platform efficiency, partner satisfaction, and revenue growth.

Responsibilities : Platform Strategy

- Develop and drive the digital strategy roadmap for the distribution platform, ensuring alignment with business objectives, customer needs, and market trends.
- Collaborate with platform product managers, business teams, and tech stakeholders to identify growth opportunities, new product features, and digital partnerships.
- Conduct competitive benchmarking, market analysis, and digital ecosystem mapping to inform platform positioning and capability enhancements.
- Define and monitor key platform KPIs, including user acquisition, engagement, retention, and monetization metrics.
- Support the prioritization of platform initiatives by evaluating business impact, resource requirements, and technical feasibility.
- Partner with product and technology teams to translate digital strategy into feature roadmaps, capability enhancements, and platform integrations.
- Develop and present business cases, ROI analyses, and strategic recommendations to senior management for new platform initiatives.




- Lead digital innovation initiatives — exploring emerging technologies, Insurtech trends, and partner ecosystems that can enhance platform value.
- Oversee the platform’s go-to-market strategy for new features and enhancements, working closely with marketing, sales, and operations teams.

Journey Design

- User Experience and design of insurance distributor platform, ensuring seamless
- Lead the end-to-end design of user journeys and experiences across the platform for different customer personas, distribution partners, and product types.
- Map current-state user journeys, identify pain points, and define future-state optimized journeys that enhance user experience, engagement, and conversion rates.
- Collaborate closely with Sales, UX/UI designers, technology teams, and business stakeholders to translate journey insights into actionable product features and platform enhancements.
- Define and document journey frameworks, experience maps, and service blueprints for platform products, ensuring alignment with business goals and customer expectations.
- Analyse quantitative and qualitative user feedback, platform analytics, and CX research to continuously refine journey designs and recommend improvements.
- Partner with product teams to prioritize journey-led features and enhancements within the product roadmap, ensuring experience design principles are embedded in platform development.
- Support recent product launches, feature releases,



and partner integrations by designing and validating customer and partner journey flows for onboarding, transactions, service, and renewals.
- Ensure journey designs account for platform-specific considerations including multi-channel touchpoints, partner-led experiences, and regulatory compliance requirements.
- Drive journey testing and validation initiatives such as usability testing, A/B experiments, and journey simulation workshops with internal and external users.
- Maintain journey documentation libraries and design playbooks to support scalable and consistent experience delivery across platform products.

Implementation

- Own the end-to-end implementation process for new platform features, product releases, partner integrations, and client onboarding projects.
- Collaborate closely with Sales, technology teams, business stakeholders, and external partners to translate product requirements into implementation plans.
- Ensure UAT (User Acceptance Testing) and platform features or integrations meet defined acceptance criteria and quality standards before go-live.
- Act as the primary point of contact for internal teams and external clients/partners during the implementation phase, ensuring clear communication and issue resolution.
- Drive platform readiness activities including documentation, training, support processes, and operational handovers.
- Track and report on implementation progress, KPIs, and post-launch performance metrics, ensuring continuous improvement for future rollouts.
- Identify potential implementation challenges and proactively work with cross-functional teams to resolve them while maintaining project momentum.
- Gather and relay implementation feedback and enhancement opportunities

📌 Dcm - Digital - Thane (Maharashtra)
🏢 Aditya Birla Group
📍 Maharashtra