We are looking for a performance-driven Paid Media Executive with hands-on experience in managing and optimizing digital advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram), with a strong focus on lead generation and ROI.

Key Responsibilities:Campaign Planning & Execution

Plan, launch, and manage paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) aligned with business objectives.

Lead Generation Strategy

Design and execute performance campaigns focused on generating high-quality leads , especially for education/study abroad services.

Audience Targeting & Segmentation

Develop precise audience targeting strategies including custom audiences, lookalikes, retargeting, and demographic segmentation.

Keyword Research & Ad Structuring

Conduct keyword research for Google Ads campaigns and structure campaigns/ad groups for maximum efficiency and performance.

Ad Copy & Creative Coordination

Write compelling ad copies and coordinate with designers for high-converting creatives (banners, videos, carousels).

Campaign Optimization

Continuously monitor and optimize campaigns based on performance metrics like CTR, CPC, CPL, CPA, and ROI .

A/B Testing

Run A/B tests on creatives, copies, landing pages, and targeting to improve campaign effectiveness.

Budget Management





Allocate and manage campaign budgets efficiently to maximize returns and minimize wastage.

Conversion Tracking & Analytics

Set up and monitor tracking tools such as Google Analytics, Google Tag Manager, Meta Pixel , and conversion events.

Landing Page Coordination

Work closely with the website/design team to ensure landing pages are optimized for conversions and aligned with ad campaigns.

Reporting & Insights

Prepare weekly and monthly performance reports with actionable insights and recommendations.

Preferred Skills :

- Strong hands-on experience with Google Ads and Meta Ads Manager :

- Understanding of lead generation funnels , especially for high-ticket services

- Experience in education/study abroad industry is a plus

- Knowledge of Google Analytics (GA4) , Tag Manager , and conversion tracking

- Ability to analyze data and take performance-driven decisions

- Familiarity with tools like SEMRush , keyword planners, and competitor analysis tools

- Robust understanding of retargeting strategies and funnel optimization

Experience Required :

- Minimum 2-4 years of experience in Paid Media / Performance Marketing
- Proven track record of running lead generation campaigns

Pay: ₹20,000.00 - ₹30,000.00 per month

Education :

- Bachelor's (required)

Experience :

- Google AdWords: 2 years (required)

Location :

- Kolkata, West Bengal (required)

Work Location: In person

📌 Paid Media Executive (Google Ads & Meta Ads) (Kolkata)
🏢 Taksheela Institute Of Education
📍 Kolkata