Performance Marketing Executive (E-commerce & Lead Generation)

Position : Performance Marketing Executive Salary : ₹35,000 - ₹40,000 per month Experience : 2-4 Years Employment Type : Full-Time

About the Role

Key Responsibilities E-commerce Marketing

- Plan, execute, and optimize advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, YouTube Ads, and Display Networks. :

- Drive online sales while maintaining target ROAS and CAC .

- Create and manage remarketing, retention, and prospecting campaigns .

- Analyze customer journeys and optimize conversion funnels.

- Coordinate with creative and content teams for ad creatives, product feeds, and landing pages.

- Monitor daily campaign performance and prepare actionable reports.

International E-commerce Marketing

- Manage Meta Ads and Google Ads campaigns targeting international markets including the USA, UK, Europe, Middle East, and Australia .
- Conduct audience research and market analysis for global campaigns.
- Optimize campaigns based on regional performance and customer behavior.
- Handle multi-currency and international conversion tracking setups.
- Scale profitable campaigns while maintaining target ROAS.

Lead Generation Marketing

- Generate high-quality leads through Meta Lead Ads, Conversion Campaigns, Google Search Ads, Performance Max, and Landing Page Funnels .
- Create and optimize lead forms, landing pages, and conversion funnels.
- Improve Cost Per Lead (CPL) while maintaining lead quality.
- Implement lead nurturing, retargeting, and remarketing strategies.
- Track and optimize lead-to-conversion performance.

Required SkillsStrong Expertise In:

- Meta Ads Manager (Facebook & Instagram Ads) :

- Google Ads (Search, Display, Performance Max & YouTube)



:

- Google Analytics 4 (GA4) :

- Google Tag Manager (GTM) :

- Meta Pixel & Conversion API (CAPI) Setup :

- Conversion Tracking & Event Configuration :

- Looker Studio Reporting :

- Audience Creation & Retargeting Strategies

- Funnel Optimization & CRO (Conversion Rate Optimization)

Additional Requirements

- Experience managing monthly ad budgets ranging from ₹1 Lakh to ₹20 Lakhs+ .

- Strong understanding of ROAS, CAC, CPA, CPL, CTR, CPC, CPM, and Conversion Rate Optimization .

- Knowledge of Shopify, WordPress :

- Ability to analyze campaign data and make performance-driven decisions.

- Experience with A/B testing for creatives, audiences, and landing pages.

Preferred Qualifications

- Bachelor's Degree in Marketing, Business, or a related field.
- Meta Blueprint Certification preferred.
- Google Ads Certification preferred.
- Experience with Shopify stores and international campaigns is a strong advantage.

KPIs

- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Lead Quality
- Revenue Growth
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Meta Ads Performance Metrics
- Campaign Scalability & Profitability

What We Offer

- Salary: ₹35,000 - ₹40,000 per month
- Performance-based incentives
- Growth opportunities in a fast-paced digital marketing environment
- Hands-on experience with national and international brands
- Prospect to manage high-scale Meta & Google advertising accounts

To Apply

Send your resume along with:

- Campaign Case Studies
- ROAS Reports
- Meta Ads & Google Ads Account Experience
- Budget Management Details
- Performance Results Achieved

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (E-commerce & Lead Generation) (Gurugram)
🏢 Amba Digital Design ( ADD)
📍 Gurugram