Company : Binazy Private Limited

Brand : Collaby Location : Lucknow, Uttar Pradesh

Job Type : Full time | Work From Office Experience : 2-4 Years Salary : ₹15,000-₹35,000/month + Performance Bonus

About the Role

Collaby is looking for a highly analytical and experimentation-driven Performance Marketing & Growth Specialist to build scalable paid acquisition channels for brands and creators.

We are NOT looking for someone whose only skill is boosting Instagram posts.

We want someone who understands funnels, CAC, conversion tracking, retargeting, creative testing and unit economics.

Responsibilities :

- Plan, launch and optimize Meta Ads and Google Ads campaigns.
- Build paid acquisition funnels for brand demo bookings.
- Build creator acquisition campaigns where required.
- Develop retargeting strategies for website visitors and leads.
- Work with the content/design team to continuously test creatives.
- Conduct A/B testing of creatives, hooks, landing pages, audiences and offers.
- Implement accurate conversion tracking.
- Monitor CAC, CPL, conversion rates and ROAS.
- Identify high-performing customer segments.
- Optimize landing pages and acquisition funnels.
- Build remarketing audiences.
- Work with the sales team to understand which paid leads actually become customers.
- Report acquisition performance directly to the Founder.
- Continuously test new channels,



campaigns and acquisition strategies.

Required Skills :

- 2-4 years of hands-on performance marketing experience.
- Strong Meta Ads Manager experience.
- Strong Google Ads knowledge.
- Understanding of GA4, Google Tag Manager and conversion tracking.
- Experience with lead-generation and conversion campaigns.
- Strong analytical mindset.
- Understanding of funnels and landing-page optimization.
- Ability to analyze CAC rather than focusing only on impressions and clicks.
- Experience working with startups, SaaS or D2C brands is preferred.

You Should Understand Metrics Such As

CAC CPL CTR CPC CPM Landing Page Conversion Rate Demo Booking Rate Customer Conversion Rate ROAS LTV:CAC Payback Period

Success Metrics

Your primary KPI will NOT be leads.

Your primary KPI will be: Cost per qualified brand opportunity and ultimately customer acquisition cost.

Compensation

₹15,000-₹35,000/month depending on demonstrated expertise.

Performance incentives may be offered for consistently achieving acquisition targets.

Why Join Collaby?

You will have the opportunity to build Collaby's paid growth engine from the ground up and eventually grow into a Performance Marketing Lead / Head of Growth position.

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketing & Growth Specialist (Lucknow)
🏢 Binazy Private
📍 Lucknow