Senior Digital Marketing Specialist (Performance & Lead Gen)

Key Responsibilities

- Paid Media & Performance Marketing : Plan, execute, and scale high-budget paid campaigns across Meta (Facebook/Instagram), Google Ads, and other relevant networks. Continually optimize for ROAS (Return on Ad Spend) and CPL (Cost Per Lead).
- Lead Funnel & CRM Optimization : Oversee user funnels from click to conversion. Manage CRM integrations, lead routing API setups, and automation workflows to ensure zero lead leakage and seamless sales handoffs.
- A/B Testing & Conversion Rate Optimization (CRO) : Run data-driven experiments on landing pages, ad copies, hooks, and creative angles to systematically improve conversion rates.
- Analytics & Performance Reporting : Monitor, analyze, and build comprehensive reports on key metrics (CPA, CTR, Conversion Rates, ROI) using tools like Google Analytics to provide actionable, strategic insights.
- Vendor & Asset Management : Collaborate with or manage external agencies, designers, and content writers to ensure high-converting ad creatives and landing page designs align with brand guidelines.
- Organic & Search Strategy : Oversee local SEO initiatives, website performance, and content calendars to sustain organic traffic growth alongside paid efforts.

Requirements & Qualifications

- Experience :



Strictly 5+ years of hands-on experience in digital marketing, performance marketing, or lead generation roles.
- Platform Expertise : Expert-level mastery of Meta Ads Manager and Google Ads. Proven capability in running mid-to-large scale performance campaigns.
- Technical & CRM Skills : Direct experience setting up and managing CRM tools (e.g., LeadSquared, Sell.Do, Salesforce, or HubSpot), custom audiences, pixel tracking, and WhatsApp API integrations.
- Analytical Mindset : Deep proficiency with Google Analytics (GA4), Looker Studio, and Excel/Google Sheets for tracking multi-channel attribution.
- Copywriting : Robust understanding of consumer psychology with the ability to write or guide compelling, high-converting ad copy and headlines.
- Certifications (preferred) : Meta Certified Digital Marketing Associate/Professional or Google Ads Certifications are a strong plus.

Job Details

- Job Type : Full-time, Permanent
- Experience Level : Senior-level (4-5 years minimum)
- Salary : ₹4,20,000.00 - ₹6,00,000.00 per annum (Based on experience)
- Schedule : Day shift

Pay: From ₹35,000.00 per month

Advantages :

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Marketing Specialist (Kerala)
🏢 ASIAN DEVELOPERS
📍 Kerala