We are looking for a Performance Marketer responsible for customer acquisition, campaign scaling, conversion optimization, and measurable growth for Essence Health.
The ideal candidate should have hands-on experience managing paid campaigns across multiple platforms and a solid understanding of acquisition economics.
Healthcare, health-tech, SaaS, or consumer technology experience is preferred.
Working Days: 5 days a week
Responsibilities
Develop and execute paid acquisition strategies.
Manage campaigns across:
Google Ads
Meta Ads
LinkedIn Ads
Other relevant paid channels
Manage and optimize acquisition budgets.
Develop audience targeting and segmentation strategies.
Build retargeting and remarketing campaigns.
Optimize campaigns for CAC, LTV, ROAS, conversions, and retention.
Conduct A/B testing across campaigns, audiences, creatives, and landing pages.
Develop full-funnel acquisition strategies.
Work with creative and content teams to develop performance-oriented campaigns.
Implement up-to-date conversion tracking and attribution.
Analyze campaign performance and identify growth opportunities.
Use AI-powered campaign optimization tools.
Conduct growth experiments and incrementality testing.
Optimize landing pages and conversion journeys.
Develop first-party data strategies.
Prepare regular performance reports and actionable recommendations.