Be the Lead on the brand for the business and all aspects of Company's growth and scaling
Keystone Product Marketing (Prospects & members)
Lead marketing deliverables from proposition development to communication and go-to-market
Drive Campaigns for Offline & Digital
Work closely with Sales, Martech, Product, Operations (MEM) and other stakeholders to deliver business objectives
Loyalty Program
Lead the marketing agenda for the loyalty program, driving member engagement & retention
Develop targeted campaigns and propositions based on program growth and customer/member insights
Partner with CRM, Product, Technology and Business teams to improve the overall member experience
Monitor loyalty metrics and identify prospects for growth
Integrated Communication for Company Brand.
Lead end-to-end integrated communication campaigns for digital & offline and other relevant channels.
Develop campaign briefs, manage creative/media agencies and ensure high-quality execution.
Build consistent brand communication across consumer touchpoints.
Track campaign effectiveness and translate insights into actions.
Consumer Insights, Brand Tracks, etc.