Job Title: FMCG Marketing Executive Job Summary We are looking for a dynamic and field-oriented Marketing Executive for our FMCG business. The role involves planning and executing marketing activities, increasing product visibility, supporting sales teams, and building solid relationships with distributors and retailers to drive growth. Key Responsibilities Plan and execute on-ground marketing activities (promotions, sampling, product demos) Coordinate with distributors, wholesalers, and retailers to increase product reach Ensure proper product placement and visibility at retail outlets Support sales team in achieving monthly and quarterly targets Conduct market research to understand customer demand, competitor activity, and pricing Manage branding materials like posters, banners, and shop boards Monitor stock availability and coordinate with supply chain team Organize local campaigns, schemes, and offers to boost sales Collect feedback from retailers and customers for product improvement Required Skills & Qualifications Graduate in Marketing, Business,



or related field Strong communication and negotiation skills Good knowledge of local market and distribution network Ability to travel frequently for field work Basic understanding of sales and marketing strategies Preferred Skills Experience in rural or semi-urban market expansion Ability to handle distributor networks Knowledge of promotional strategies and consumer behavior Key Performance Indicators (KPIs) Increase in product sales and market share Expansion of distributor and retailer network Visibility and availability of products in market Success of promotional campaigns Work Profile Field-based job (major work in market, not office) Requires travel within assigned district/area Salary & Incentives Fixed salary + performance-based incentives Travel allowance (TA/DA) Sales bonus based on targets Pay: ₹15,000.00 - ₹20,000.00 per month Work Location: In person

📌 Sales & Marketing Executive (Lucknow)
🏢 Prabhway infratech solutions
📍 Lucknow