Job Title: Performance Marketing Manager

Location:
91 Springboard, B1/H3, MOHAN CO-OPERATIVE, Mathura Rd, Industrial Area, BLOCK B, New Delhi, Delhi 110044 Employment Type: Full-time Industry: Digital Marketing Agency

Job Description
As a Performance Marketing Manager, you will drive and optimize performance-based marketing campaigns across multiple digital channels. You will plan, implement, and manage campaigns to maximize ROI, lead generation, and brand visibility. Working within a dynamic team, you will help grow the client’s business through effective data-driven strategies and analysis.

Key Responsibilities
Campaign Strategy & Management: Develop, execute, and manage performance marketing campaigns across digital channels (Google Ads, Facebook, Instagram, LinkedIn, etc.). Optimization: Continuously optimize campaigns by monitoring key metrics such as CPC, CPA, ROAS, CTR, and conversion rates. Adjust tactics for improved performance. Paid Media: Oversee paid search, social, display, and programmatic campaigns to drive growth and engagement. A/B Testing: Design, execute, and analyze A/B and multivariate tests to optimize campaign performance. Budget Management: Plan, allocate, and manage budgets for digital marketing campaigns to maximize returns. Analytics & Reporting: Track and report on campaign performance, delivering actionable insights using Google Analytics, Ad Manager, or other relevant tools. Collaboration: Work closely with creative teams,



content developers, and other departments to ensure cohesive strategies across all marketing efforts. Client Management: Maintain and enhance client relationships by providing regular updates, performance reports, and strategic recommendations. Required

Skills:

Experience:
Minimum 4-5 years of experience in performance marketing, with a proven track record of successful digital campaigns. Technical Expertise: Solid understanding of Google Ads, Facebook Ads, programmatic buying, and other key performance marketing tools. Data-Driven: Ability to analyze data, identify trends, and make data-informed decisions to improve campaign performance. Problem-Solving: Excellent analytical skills with a knack for problem-solving and creative thinking. Communication: Strong written and verbal communication skills; comfortable with client-facing communication and presenting reports. Adaptability: Ability to stay updated with digital marketing trends and adapt strategies accordingly.

Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field. Proficiency in using digital marketing tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.). Google Ads and/or Facebook Blueprint certifications are a plus.

Benefits:
Competitive salary and bonuses based on performance. Flexible

working hours
and remote work opportunities. Salary
- 6-12 LPA

📌 Campaign Manager (New Delhi)
🏢 Edelytics, Digital Marketing Agency
📍 New Delhi