The Marketing Manager is responsible for developing and executing marketing strategies that strengthen brand visibility, generate qualified leads, and support business growth for OCEMS, CEMS, AQMS, Environmental Monitoring, and Compliance Solutions. The role ensures effective digital marketing, campaign management, content development, and alignment between marketing initiatives and sales objectives.

Key Responsibilities

1. Marketing Strategy & Planning

Develop annual and quarterly marketing plans aligned with business objectives.

Identify target industries, customer segments, and growth opportunities.

Prepare and manage marketing budgets and resource allocation.

Monitor market trends, competitor activities, and customer requirements.

1. Lead Generation & Digital Marketing

Drive lead generation through digital and offline marketing channels.

Track lead quality, conversion rates, and campaign effectiveness.

Optimize marketing spend to achieve target cost-per-lead.

1. Brand Management

Maintain and enhance company brand identity across all platforms.

Ensure consistency in messaging, design, and communication materials.

Develop brochures, presentations, case studies, newsletters, and promotional content.

Manage company website and social media presence.

1. Campaign & Event Management

Plan and execute marketing campaigns as per approved calendar.

Coordinate participation in exhibitions, trade fairs, webinars, and industry events.

Measure campaign performance and prepare post-campaign analysis reports.

Ensure timely delivery of all campaign assets and promotional materials.

1. Sales Support & Coordination

Work closely with Sales Team to ensure smooth lead handover.





Improve lead quality based on sales feedback and conversion data.

Support proposal development and marketing communication requirements.

Maintain accurate lead tracking and CRM records.

1. Reporting & Analytics

Monitor KPIs and marketing performance metrics.

Prepare monthly management reports and ROI analysis.

Recommend corrective actions for underperforming campaigns.

Present insights and improvement plans to management.

1. Team Management

Guide and supervise Marketing Executive and external vendors.

Coordinate with designers, content creators, agencies, and digital partners.

Ensure timely completion of assigned marketing activities.

Promote continuous learning and performance improvement within the team.

Authority

The Marketing Manager is authorized to: Execute approved marketing campaigns and activities.

Coordinate with external agencies and vendors.

Approve routine marketing content and communication materials.

Recommend marketing budgets, strategies, and campaign improvements.

Escalate issues impacting lead generation, brand reputation, or campaign performance.

Key Deliverables

Qualified Marketing Leads (MQLs)

Marketing Campaign Execution

Brand Visibility Enhancement

Website and Social Media Growth

Marketing ROI Reports

Updated Marketing Collateral

Trade Show and Event Participation

Sales Support Materials





Required Qualifications

Education

Bachelor's Degree in Marketing, Business Administration, Communications, or related field.

MBA in Marketing preferred.

Experience

5-8 years of experience in B2B, Industrial, Environmental, Engineering, or Technical Marketing.

Experience in digital marketing, lead generation, and campaign management.

Experience working with CRM and marketing analytics tools.

Skills & Competencies

Digital Marketing & Lead Generation

SEO, SEM, Google Analytics, LinkedIn Marketing

Content Development & Brand Management

Marketing Analytics & ROI Measurement

Campaign Planning & Execution

Communication & Presentation Skills

Team Coordination & Vendor Management

Strategic Thinking & Problem Solving

Working Relationships

Internal

Business Head

Sales Team

Operations Team

Design Team

HR & Administration

External

Customers and Prospects

Marketing Agencies

Event Organizers

Industry Associations

Digital Service Providers

Success Indicators

Consistent generation of qualified leads.

Improved brand awareness and market presence.

Successful execution of marketing campaigns.

Positive marketing ROI and cost optimization.

Strong collaboration with Sales and Operations teams.

Timely and accurate reporting to management.

Pay: ₹45,000.00 - ₹50,000.00 per month

Perks :

- Cell phone reimbursement
- Provident Fund

Application Question(s):

- Incase Shortlisted Are you ready to join Immediately?

Experience :

- Marketing Manager: 6 years (required)

Language :

- English (required)

Location :

- Virar, Mumbai, Maharashtra (required)

Work Location: In person

📌 Marketing Manager (Virar)
🏢 PT Ecological Service
📍 Virar