Dodi (Bk.), Taluka Sinnar, District Nashik, Maharashtra
JOB DESCRIPTION - SALES OFFICER
Position : Sales Officer Territory : Nashik District & Dhule District Reporting To : Management / Authorized Sales Head Department : Sales & Marketing Employment Type : Full time
1. JOB PURPOSE
The Sales Officer will be responsible for developing, managing and expanding the Company's sales network in Nashik and Dhule Districts.
The primary responsibility will be to build and manage the Distributor → DSR → Retailer network and achieve the Company's assigned sales targets through systematic fieldwork, sales planning, distributor management, DSR supervision, retailer development and regular reporting.
The Sales Officer will act as the key link between the Company Management, Distributors, DSRs and Retailers.
1. KEY BUSINESS RESPONSIBILITIES
The Sales Officer shall be responsible for:
- Appointment and development of 10 Distributors .
- Appointment and management of 10 DSRs .
- Development of approximately 180 Retail Counters per DSR .
- Development of approximately 1,800 Retail Counters across the complete network.
- Achieving a target of approximately 30 Retailer visits per DSR per working day .
- Achieving a monthly target of ₹7,20,000 per DSR .
- Managing an aggregate monthly sales target of ₹72,00,000 for 10 DSRs .
- Generating regular Primary Orders from Distributors.
- Monitoring Secondary Sales generated by DSRs.
- Monitoring Distributor stock and market movement.
- Conducting regular DSR review meetings.
- Submitting daily, weekly and monthly sales reports to Management.
1. DISTRIBUTOR DEVELOPMENT
The Sales Officer shall identify, evaluate and appoint suitable Distributors within the assigned territory.
Responsibilities :
- Identify potential Distributors.
- Conduct market surveys.
- Study market potential and territory coverage.
- Evaluate Distributor infrastructure and financial capability.
- Explain Company products, margins, schemes and business terms.
- Submit suitable Distributor proposals to Management.
- Complete the Distributor appointment process.
- Support the Distributor during initial market development.
- Develop regular business with appointed Distributors.
- Maintain professional relationships with Distributors.
Target: 10 Distributors
1. DSR RECRUITMENT & MANAGEMENT
The Sales Officer shall recruit, train and manage 10 DSRs through the Distributor network.
Responsibilities :
- Conduct selection and joining process.
- Provide product and sales training.
- Explain Company sales procedures.
- Prepare and implement Beat Plans.
- Train DSRs in retailer handling.
- Train DSRs in order generation.
- Monitor daily field activity.
- Review DSR performance.
- Identify underperforming DSRs.
- Take corrective action.
- Maintain DSR-wise performance records.
1. RETAILER DEVELOPMENT
The Sales Officer shall ensure continuous development of the Company's Retailer network.