About The Label Room The Label Room is a music business education initiative by Merchant Records, designed to equip aspiring music industry professionals, artists, creators and entrepreneurs with practical knowledge of the music business.
Through industry-led classes, real-world exposure, mentorship and practical learning, The Label Room aims to bridge the gap between conventional education and the realities of working in the music industry.
We are looking for a highly driven, organised and entrepreneurial individual to take complete ownership of Cohort 2 of The Label Room , from student acquisition and admissions to programme delivery, student engagement and overall operations.

This is an end-to-end business and programme management role. You will be responsible for ensuring that we attract the right students, fill the cohort, deliver an excellent learning experience and build a scalable operating model for future cohorts.

Identify potential student segments across music, entertainment, media, content creation and entrepreneurship.
Generate leads through social media, digital campaigns, outreach, referrals, college partnerships and industry networks.
Manage enquiries across calls, WhatsApp, email and other channels.
Conduct introductory calls, counsel prospective students and communicate the programme's value proposition.
Manage applications, screening, interviews (where required), offer letters, fee collection and onboarding.
Marketing & Outreach
Plan and execute promotional activities across Instagram, LinkedIn, WhatsApp and other relevant platforms.
Coordinate content creation, testimonials, student stories and faculty-led promotional content.
Explore collaborations with colleges, universities, music communities, creator networks and industry organisations.




Identify opportunities for guest lectures, open houses, information sessions and introductory workshops.
Programme & Academic Operations
Own the complete academic calendar and class schedule.
Manage changes, cancellations and rescheduling without compromising the student experience.

Student Experience & Community Management
Build a strong community among students, faculty and industry professionals.
Coordinate internships, industry exposure, networking opportunities and other programme benefits.
Maintain student records, performance updates and communication.
Business & Financial Operations
Track admissions revenue, fee collections, outstanding payments and expenses.
Maintain accurate financial and admissions MIS.
Share regular updates on revenue, enrolments, conversions and programme performance.

Document SOPs for admissions, onboarding, academic delivery and student management.
2–5 years of experience in programme management, education, admissions, business development, event management or operations.

- Experience in selling educational programmes, courses, workshops or services is a strong advantage.
- Excellent communication, interpersonal and relationship-building skills.
- Positive understanding of social media, digital marketing and lead generation.
- Proficiency in Google Workspace, Excel/Google Sheets, CRM tools and project management platforms.
- Someone who can pick up a programme, understand its commercial objectives, build an admissions pipeline, close students, coordinate with artists and industry professionals, manage day-to-day operations and deliver a fantastic student experience.

Work closely with leading professionals from the Indian music and entertainment industry.
Build and scale an emerging music business education platform.

📌 University Programme Manager (Mumbai)
🏢 The Label Room
📍 Mumbai