LAWYERED

JOB DESCRIPTION

Marketing Executive - Brand, Campaigns & BTL

Brands

ChallanPay | LOTS247 | Lawyered Ecosystem

Location

Gurugram, Haryana - Office-based

Reporting To

Chief Marketing Officer (CMO) - Hybrid

Experience

2-3 Years

Employment Type

Full-time

ABOUT THE ROLE

We are looking for a agile, creative and execution-oriented Marketing Executive to work closely with the CMO and drive day-to-day marketing initiatives across the Lawyered ecosystem.

This is a multi-dimensional role offering exposure to the entire spectrum of brand and marketing functions - from brand management, marketing communication and digital campaigns to BTL activations, events, corporate communications and marketing analytics.

The ideal candidate would have 2-3 years of experience in a marketing service, BTL or integrated marketing agency and be keen to transition to the brand side. You should be comfortable working across multiple marketing disciplines, coordinating with internal teams and external partners, and taking ownership of projects from conceptualisation to execution.

Beyond execution, this role calls for an inherently curious mind - someone who actively studies emerging marketing practices, innovative brand campaigns and growth strategies being deployed by successful startups in India and globally.

Working directly with the CMO, you will gain first-hand exposure to how a startup builds and scales brands and products from zero to one through prudent, economical and high-impact marketing. The expectation is to bring fresh ideas to the table, challenge conventional approaches and translate creative thinking into meaningful marketing initiatives.

KEY RESPONSIBILITIES

1. BRAND MANAGEMENT & MARKETING COMMUNICATION

- Assist the CMO in implementing brand strategies and marketing initiatives across ChallanPay, LOTS247 and the broader Lawyered ecosystem.
- Ensure consistency in brand identity, messaging, tone of voice and communication across all consumer, business and internal touchpoints.
- Support the development and execution of brand communication plans, campaigns and content calendars.
- Assist in conceptualising brand narratives, campaign themes and communication ideas aligned with business objectives.
- Research competitor communication,



category developments and emerging brand-building practices to identify opportunities for differentiation.

2. MARKETING COLLATERAL & CREATIVE DEVELOPMENT - DIGITAL AND OFFLINE

- Coordinate the conceptualisation, development and production of marketing collaterals across digital and offline formats.
- Work on creative briefs, presentations, brochures, product explainers, sales collaterals, videos, digital creatives, banners, merchandise and other marketing assets.
- Coordinate with creative agencies, designers, content teams, printers and production partners to ensure quality and timely delivery.
- Review creative outputs for brand consistency, communication accuracy and executional quality.
- Maintain an organised repository of brand assets, marketing collaterals and communication material.

3. BTL MARKETING, FIELD ACTIVATIONS & EVENTS

- Plan and coordinate end-to-end BTL marketing initiatives, including roadshows, kiosks, pop-ups, sampling drives, local activations and promotional campaigns.
- Identify opportunities for local and regional brand engagement to drive awareness, product trials, customer acquisition and lead generation.
- Coordinate on-ground brand activations, society/RWA events, dealer and retailer meets, trade shows, exhibitions and other relevant industry events.
- Manage event-related requirements, including venue coordination, permissions, logistics, fabrication, branding, promoter deployment and on-site execution.
- Coordinate with activation agencies, event partners, vendors and promotional staff to ensure seamless execution.
- Handle real-time operational requirements and problem-solving during live activations and events.
- Travel locally or regionally as required for campaign and event execution.

4. RETAIL BRANDING, POSM & MARKETING INFRASTRUCTURE

- Coordinate the development, sourcing, production and distribution of Point-of-Sale Materials (POSM), retail branding elements, display units and other offline promotional assets.
- Liaise with printing, fabrication,



installation and merchandising vendors.
- Monitor the quality, placement and upkeep of branding materials across designated outlets, partner locations and other relevant touchpoints.
- Ensure timely execution and maintenance of physical marketing assets in coordination with relevant internal teams and external partners.

5. CORPORATE MARKETING, INTERNAL COMMUNICATION & SPECIAL INITIATIVES

- Conceptualise and execute marketing initiatives around key corporate milestones, organisational achievements, product launches, festivals, celebrations and special occasions.
- Coordinate internal marketing and employee engagement initiatives to strengthen organisational culture and brand affinity.
- Work with HR, Sales, Product, Technology, Operations and other functions to understand their communication and marketing requirements.
- Coordinate creative, production, branding and event requirements for internal and external organisational initiatives.
- Support corporate presentations, leadership communication, business announcements and other organisational communication requirements.

6. MARKETING PERFORMANCE TRACKING & REPORTING

- Collect, consolidate and analyse marketing performance data across digital campaigns, social media, BTL activities and other marketing initiatives.
- Maintain marketing trackers, campaign calendars, activity reports, vendor trackers and performance dashboards.
- Prepare periodic marketing review presentations covering campaign performance, key metrics, achievements, observations and areas for improvement.
- Track budgets and expenditure for assigned campaigns and marketing activities.
- Document campaign outcomes and identify learnings that can improve the effectiveness of future initiatives.

7. CROSS-FUNCTIONAL & AGENCY COORDINATION

- Act as the day-to-day coordination point for marketing requirements across internal functions.
- Work closely with the CMO to translate marketing priorities into actionable briefs, timelines and deliverables.
- Coordinate with external creative, digital, media, production, event and activation agencies.
- Ensure clarity of requirements, timely approvals, adherence to timelines and quality of execution.
- Proactively follow up with stakeholders and resolve executional dependencies to ensure smooth delivery.

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