We are looking for a results-driven Senior Digital Marketing Executive to lead and optimize digital marketing campaigns across Meta Ads, Google Ads, SEO, and other digital channels. The ideal candidate should have hands-on experience in lead generation, paid advertising, campaign optimization, analytics, and performance marketing.

Key Responsibilities
Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram.
Manage and optimize Google Ads campaigns for lead generation and conversions.
Develop and implement effective digital lead-generation strategies.
Plan and execute SEO strategies, including keyword research, on-page and off-page optimization.
Monitor campaign performance, budgets, CTR, CPL, CPC, conversions, and ROI.
Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
Analyze competitors, market trends, keywords, and campaign performance.
Track and report daily, weekly, and monthly marketing and lead-generation metrics.
Coordinate with content, design, and development teams for campaigns and landing pages.




Identify opportunities to improve conversion rates and campaign ROI.
Manage digital marketing budgets and optimize spending based on performance.
Stay updated with the latest Google Ads, Meta Ads, SEO, and digital marketing trends.

Requirements
Minimum 2+ years of hands-on experience in digital marketing.
Robust practical knowledge of Meta Ads Manager.
Proven experience managing Google Ads and lead-generation campaigns.
Positive understanding of SEO, keyword research, and website optimization.
Proven experience in generating and managing digital leads.
Solid analytical and problem-solving skills.
Knowledge of Google Analytics and Google Search Console.
Experience with Canva or similar creative tools is an advantage.
Strong communication and coordination skills.
Ability to independently manage campaigns, optimize performance, and meet targets.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive Kozhikode
🏢 NOVIINDUS TECHNOLOGIES
📍 Kozhikode