WE ARE HIRING | PAID MEDIA SPECIALIST Greetings from Lulu Group India We are looking for a skilled and performance-driven skilled to join our Digital Marketing team. The ideal candidate should have strong hands-on experience in managing paid advertising campaigns, programmatic media buying, campaign optimization and performance analytics across multiple digital platforms. Position: Paid Media Specialist

Location:
Kochi, Kerala

Experience:
3–6 Years

Key Responsibilities
• Plan, execute and optimize paid advertising campaigns across Google Ads, Meta Ads, DV360, Spotify, Snapchat, Microsoft Ads and other digital platforms.
• Manage programmatic advertising campaigns through DV360, including audience targeting, inventory selection, media buying and campaign optimization.
• Handle end-to-end campaign execution, including campaign setup, targeting, budget allocation, creative deployment, tracking and performance monitoring.
• Manage Google Ads campaigns across Search, Display, YouTube, Demand Gen and Performance Max.
• Develop audience segmentation, remarketing, custom audience and lookalike audience strategies.
• Continuously optimize campaign performance by monitoring ROAS, ROI, CPA, CPC, CTR and overall media efficiency.
• Support media planning, channel selection,



budget allocation and campaign scheduling across multiple brands and regions.
• Track and analyse campaign performance using GA4, Google Tag Manager, Meta Pixel and other analytics tools.
• Prepare campaign performance reports, identify performance gaps and provide actionable recommendations.
• Coordinate with creative teams, regional marketing teams, agencies and platform partners to ensure effective campaign execution.
• Stay updated on emerging advertising technologies, AI-powered campaign solutions, automation tools and digital media trends. Skills &

Qualifications:
• 3–6 years of hands-on experience in paid media management and digital advertising.
• Strong working knowledge of Google Ads, Meta Ads Manager, DV360, Spotify Ads Manager and Snapchat Ads.
• Experience in programmatic media buying, campaign optimization and audience targeting.
• Proficiency in GA4, GTM, Looker Studio and campaign reporting tools.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
• Experience managing multiple campaigns, brands, regions and advertising budgets simultaneously. Interested candidates can share their updated CV at [email protected]

📌 Paid Media Specialist (Kochi)
🏢 Lulu Group India
📍 Kochi