Key Responsibilities1. Social Media Management
Plan, execute, and manage social media campaigns across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
Create content calendars, write engaging captions, and coordinate with graphic designers/video editors for posts, reels, and banners.
Monitor engagement, respond to queries, and build an active online community.
Search Engine Optimization (SEO)
Conduct keyword research to identify growth opportunities for website traffic.
Implement On-Page and Off-Page SEO strategies to improve search engine rankings.
Optimize website copy, landing pages, and blog posts for better visibility.
Paid Advertising & PPC
Set up, manage, and optimize paid campaigns on Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram).
Perform A/B testing on ad copies, creatives, and target audiences to maximize ROI and lower cost-per-lead (CPL).
Lead Generation & Email Marketing
Design and execute email marketing campaigns and automated lead nurture sequences.
Implement strategies to capture high-quality leads for the sales team.
Analytics & Performance Reporting




Track and report website traffic, lead conversions, and campaign performance using Google Analytics 4 (GA4) and Google Search Console.
Prepare weekly and monthly reports with actionable insights for improvement.

Requirements & Qualifications
Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
Experience: 1–3 years of proven experience as a Digital Marketing Executive or similar role.
Core Skills:
Hands-on experience with Google Ads Manager and Meta Ads Manager.
Solid knowledge of SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).
Working knowledge of Google Analytics 4 (GA4).
Basic knowledge of design tools (e.g., Canva) and CMS platforms (e.g., WordPress) is a plus.
Solid written and verbal communication skills.
Excellent analytical mindset with a data-driven approach to decision-making.

Pay: ₹14,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Manager Aliganj
🏢 JAI HO STUDY
📍 Aliganj