12 Nov
|
Artium Academy
|
Mumbai
12 Nov
Artium Academy
Mumbai
The Opportunity ARTIUM is currently hiring a results-driven Performance Marketing Manager to lead and optimize Google Ads campaigns at scale. The role requires a strong analytical mindset combined with creative sensibility to identify what campaigns, creatives, and formats perform best across different regions. The individual will own campaign performance end-to-end while collaborating closely with creative, marketing, and business teams to drive measurable growth.
What You'll Do
• Manage, execute, and optimize Google Ads campaigns to achieve defined KPIs, including lead quality, conversions, and ROI.
• Conduct deep analysis of campaign performance, identify optimization opportunities, and implement data-driven strategies to improve outcomes.
• Perform keyword research, create and optimize ad copy, and manage bidding strategies across search, display, video, and performance campaigns.
• Monitor and analyze website traffic and user behavior to enhance campaign effectiveness and conversion rates.
• Own and manage a monthly advertising budget of ₹1 crore or more, ensuring efficient spend and maximum return on investment.
• Analyze campaign performance by region and identify insights on what creatives, formats, colors, messaging, and designs perform best across geographies.
• Collaborate with creative teams to guide the development of region-specific
• static, video, and visual creatives based on performance data.
• Create or support the creation of basic static, video, or visual assets for testing and optimization purposes.
• Stay updated with the latest trends, tools, and best practices in Google Ads and performance marketing.
• Work closely with cross-functional teams including marketing, design, content, and business stakeholders to align performance marketing efforts with overall business goals. What We're Looking For
• 4 to 5 years of hands on experience managing Google Ads campaigns.
• Proven experience managing ad campaigns with a monthly budget of at least 1 crore.
• Strong analytical skills and experience with data-driven decision-making.
• Solid communication and collaboration skills. Preferred
• Expertise across Search, Display, Video (YouTube), and Performance Max campaigns
• Prior experience handling the US or Canadian market is preferred.
• Experience with GA4 and understanding user behavior and conversion funnels
• Ability to evaluate creative performance across regions and guide creative teams using data
• Basic capability to create or support simple creatives for testing
📌 Manager - Performance Marketing (Mumbai)
🏢 Artium Academy
📍 Mumbai