What are we looking for?

Role Overview:

You will be responsible for driving end-to-end campaigns, tech integrations and managing Customer Data Platform, Adobe Suite, Microsoft CRM and Call center.

This role will also be responsible for enabling data-driven marketing, automation, and personalization across channels like Email, SMS, WhatsApp, OBD, Mobile App and Web.

What does the job entail?

. CDP & Martech platform Integration

Fast-tsrack integrations between CDP (Lemnisk) and Adobe Experience Manager (CMS), Adobe Target, Adobe Campaign, Microsoft Energetic 365 CRM, Website/ Mobile Apps (pixel placement, tracking code placement etc), Call center dialer systems, also to ensure seamless data flow, API integrations and event tracking.
Marketing Campaign Execution

Design and execute multi-channel campaigns: Email, SMS, WhatsApp, OBD (Outbound Dialing), Build customer journeys, drip campaigns, and lifecycle marketing flows,



Enable real-time personalization using CDP + Adobe stack

Work Experience
Hands-on experience with CDP( Lemnisk)
Solid experience with Adobe stack:Adobe Experience Manager, Adobe Target, Adobe Campaign
Experience with CRM systems like Microsoft Dynamics 365
Knowledge of APIs, webhooks, and data integrations

Essential Qualification
Hands-on experience with CDP( Lemnisk)
Robust experience with Adobe stack:Adobe Experience Manager, Adobe Target, Adobe Campaign
Experience with CRM systems like Microsoft Dynamics 365
Knowledge of APIs, webhooks, and data integrations

Preferred Skills

. Experimentation & Optimization

Identifying current growth opportunities across e-commerce vertical, helping us to deploy use cases for website personalization, retargeting strategies & improving buying journeys.

📌 Senior Manager Digital Sales And E Commerce Mumbai
🏢 HDFC Life
📍 Mumbai