Experience: 4 - 5 years

Key Responsibilities:
Manage end-to-end influencer campaigns, from brief understanding and ideation to execution and reporting.
Handle client servicing, communication and campaign coordination.
Develop creative influencer-led concepts aligned with brand objectives.
Identify, shortlist and onboard relevant creators across categories and platforms.
Build and maintain strong relationships with influencers, talent managers and industry contacts.
Lead creator negotiations, budget planning and commercials.
Work across wide-ranging campaign budgets, from smaller, cost-effective campaigns to large-scale executions.
Ensure smart budget utilisation without compromising on content quality or campaign outcomes.
Manage campaign timelines, deliverables, content approvals and execution.
Track campaign performance and ensure quality delivery.
Stay updated on emerging creators, industry trends and new content formats.

What We're Looking For:
3–5 years of experience in influencer marketing,



preferably in an agency setup.
Solid understanding of the influencer ecosystem and established creator relationships.
Experience handling campaigns independently from ideation to execution.
Good negotiation, client servicing and budget management skills.
Experience working across different campaign budgets, not just large-scale mandates.
Commercially aware, resourceful and street-smart.
Comfortable working as an individual contributor within a small team.
Someone who takes ownership, finds solutions and gets things done.

What You Can Expect:
Chance to work with exciting brands across categories.
A hands-on role with creative and executional ownership.
A lean team environment with room to experiment and take initiatives.
Significant scope for skilled growth as the function scales.

Work Setup: Mumbai | 5 days a week, work from office.

📌 Influencer Marketing Manager Mumbai
🏢 Tonic Worldwide
📍 Mumbai