Job Description
Manager
- Brand Content Ops (Alps Goodness) (Performance Creative & Asset Engine) Role summary You will run thecontent operations enginethat ensures the brand and its product lines arenever short of high-quality, high-performing marketing assets. This role owns the end-to-end system forplanning, producing, repurposing, editing, storing, and deployingcontent forperformance and digital marketingacross products and geographies—whether the source isinfluencer content turned into ads, brand shoots, agency outputs, or AI-generated creatives. In short: you ensure we always havethe right assets, in the right formats, at the right quality bar, at the right speed. Reporting & org context
• Reports to:Brand Head / Senior Brand Manager (Brand Pod Lead)
• Works closely with:Brand Managers (product-line owners), Influencer Marketing team, Performance Marketing, GLAMRS creatives/designers, external agencies/production partners, editors, photographers/videographers, AI creators, and DAM stakeholders. What you will own
• Always-on Creative Inventory (Asset Stock)
• Build and maintain a rollingasset pipelinefor each hero SKU and priority geography.
• Ensure “never out of stock” availability of ad-ready assets across:
• Meta / YouTube / Google formats
• Hooks, UGC, demos, testimonials, problem-solution, ingredient proof, routines
• Static, motion, short-form, long-form cutdowns
• Maintain a clear view of what’s live, what’s working, what’s fatigued, and what needs replenishment.
• Performance Creative Production & Repurposing
• Convert influencer videos into performance-ready creatives: select winners, brief edits, create multiple cutdowns, test hooks/thumbnails/captions/CTAs.
• Plan and execute non-influencer shoots when required (product demos, ingredient story, brand films, before/after frameworks, expert-led content).
• Own the workflow to generate content viaAIwhere appropriate (iterations at speed while keeping brand/claim safety intact).
• Creative Ops: Systems, Process, and Execution
• Run the content ops cadence: weekly/monthly plans, briefs, production calendars, prioritization, approvals, and delivery tracking.
• Create a structured briefing system for:




• Product-specific claims and RTBs
• Target cohorts and funnel stage
• Geo-specific nuance and language needs
• Channel placements and specs
• Build SLAs for stakeholders (brand managers, performance marketing, agencies/editors) and ensure predictable delivery.
• Digital Asset Management (DAM) & Content Library
• Own the brand’sasset library: storage, tagging, version control, easy retrieval, and reuse.
• Ensure assets are archived with correct metadata:
• SKU, claim, concept, funnel stage, creator/source, date, platform specs, rights usage
• Maintainsingle source of truthfor what can be used where (including rights and expiry tracking).
• Agency & Partner Management
• Manage a bench of editors, studios, agencies, freelancers, and creators for quick turnaround.
• Own budgets allocated for shoots/edits/tools; drive efficiency without quality compromise.
• Ensure external partners work to a consistent quality bar, file hygiene, and timelines.
• Cross-functional alignment
• Align with Brand Managers on product priorities (hero SKUs vs new launches), claims/RTBs, and geo expansion plans.
• Align with Influencer Marketing team to systematically capture and reuse influencer outputs.
• Align with Performance Marketing to translate learnings (winning hooks/angles) back into the content pipeline. Key outputs / deliverables
• Monthly/weekly creative production plan by SKU + geography + funnel stage
• Complete set of ad-ready assets delivered per sprint (with cutdowns + variations)
• Up-to-date asset library (DAM) with correct tagging/versioning
• Performance creative learning loop (what worked, what didn’t, what’s next)
• Partner roster + rate cards + turnaround SLAs Success metrics (KPIs)
• Asset availability:zero “creative stock-outs” for hero SKUs / priority geos




• Speed:average turnaround time from brief → first delivery; iteration speed post-performance feedback
• Quality bar:pass rate on first submission; reduction in rework due to spec/brand/claim issues
• Performance enablement:share of spend supported by fresh creatives; creative refresh cadence; reduction in creative fatigue incidents
• Efficiency:cost per usable asset / per edit; partner productivity; utilization of repurposed content vs new shoots
• Library health:% assets correctly tagged, searchable retrieval time, rights/compliance adherence What “great” looks like
• Brand teams never say “we don’t have assets” or “we’re blocked on creative.”
• Winning angles are scaled fast, and fatigue is anticipated before it hits performance.
• The system runs like a newsroom + production studio: high velocity, high standards, low chaos.
• Assets are easy to find, reuse, and adapt across SKUs and geographies. Skills & Capabilities
• Robust understanding ofperformance marketing creative(Meta/YouTube/Google): hooks, formats, thumb-stopping patterns, iteration loops.
• Excellentproduction + creative opscapability: briefing, scheduling, tracking, vendor management, approvals.
• Ability to judge content quality: storytelling, pacing, editing patterns, visual clarity, claim safety.
• Hands-on comfort with tools/workflows (not necessarily editing yourself, but can direct edits well):
• Creative spec management, DAM systems, spreadsheets/notion trackers, review tools, basic AI creative tools.
• Strong stakeholder management: can work with Brand Managers, performance teams, creators, and agencies without bottlenecks. Experience (indicative)
• 5–8 years in content operations, performance creative production, digital content studios, or growth creative roles (consumer brands preferred).
• Prior experience runninga high-volume creative pipelinewith multiple stakeholders and external partners is a strong plus. Working style
• High ownership, high urgency, high taste.
• Structured operator who thrives in a fast-moving environment.
• Clear communicator who can enforce process without slowing down execution.

📌 Manager - Brand Content Ops ( Alps Goodness) (Mumbai)
🏢 Purplle.com
📍 Mumbai