Job Description – BTL Business Development Associate (BDA)

Department: Salon
Company: Urban Company
Role: BTL Business Development Associate
Location: Noida
Function: Business Development / Partner Acquisition

About the Role

We are looking for a proactive and result-oriented BTL Business Development Associate to drive partner acquisition and supply growth for Urban Company's Salon category. The role will primarily focus on offline sourcing, field-level market activation, lead generation, and onboarding of skilled salon professionals onto the Urban Company platform.

Key Responsibilities

- Offline Partner Acquisition
- Identify and source potential salon professionals through offline channels.
- Conduct field visits to salons, beauty academies, training institutes, and other relevant locations.
- Generate quality leads and convert them into onboarded partners.
- Build a strong pipeline of potential professionals across assigned locations.
- Field Sales & Market Activation
- Execute BTL activities to increase brand awareness and partner acquisition.
- Conduct local market activations, promotional campaigns, and sourcing drives.
- Identify new sourcing avenues and untapped markets for partner acquisition.
- Build relationships with local salon owners, trainers, and beauty professionals.
- Partner Onboarding & Conversion
- Explain Urban Company's business model, earning opportunities, and platform advantages to prospective partners.
- Drive prospects through registration, documentation, training, and approval stages.
- Ensure timely follow-ups and improve lead-to-onboarding conversion.




- Target & Performance Management
- Achieve weekly and monthly partner acquisition targets.
- Track leads generated, leads converted, onboarding numbers, and conversion rates.
- Maintain accurate daily activity and performance reports.
- Identify bottlenecks in the acquisition funnel and suggest improvements.
- Cross-functional Coordination
- Coordinate with central operations, training, and city teams to ensure smooth partner onboarding.
- Work closely with category teams to address supply gaps and improve partner availability.

Eligibility & Skills

- Graduate in any discipline.
- 0–3 years of experience in field sales, business development, recruitment, or offline sourcing.
- Strong communication, negotiation, and interpersonal skills.
- Comfortable with extensive field visits and local market engagement.
- Target-oriented with a strong execution mindset.
- Basic knowledge of MS Excel/Google Sheets.
- Experience in beauty, salon, wellness, or service-based industries is an added advantage.

Key Performance Indicators (KPIs)

- Number of leads generated.
- Number of partners onboarded.
- Lead-to-onboarding conversion rate.
- Cost per acquisition.
- Partner activation and training completion rate.
- Achievement of monthly acquisition targets.

Ideal Candidate: Someone who is energetic, comfortable working on the ground, good at building relationships, and passionate about driving business growth through offline partner acquisition.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Provident Fund

Work Location: On the road

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