Kerala Ayurveda | Reports to: Head of Analytics | Location: Whitefield, Bangalore (onsite)

Run the marketplace business of an 80-year-old Ayurveda brand, and build the AI tools that help run it.

About the role

Kerala Ayurveda is one of India's oldest Ayurveda brands, with over 80 years of heritage. We are a listed, full-spectrum Ayurveda company: we make our own products and run clinics, hospitals, wellness resorts and academies across India, the US and Southeast Asia.

Our marketplace business on Amazon India, Amazon US and Flipkart is a growth engine, and you will own it: its revenue and ad efficiency, its ads and planning, and the way that work gets done.

One role, two halves

- OPERATE · 50%: Run the marketplace day to day: campaigns and bids, search terms, the monthly plan, and the weekly and monthly business reviews.
- BUILD · 50%: Make that work faster and sharper. Build and improve the AI workflows, tools and dashboards we run on. Decide when their output can be trusted, and fix them when it cannot.

The tools you will work on include the ads automation tool, the root-cause analysis app, the WBR agent, and the content and image pipelines.

We want both skills in one person. Running ads well is not enough on its own, and neither is building tools without the operating experience to judge them.

Who you work with

You report to the Head of Analytics and work side by side with the Chief Business Officer (CBO). You own delivery against the marketplace revenue and ad-efficiency targets; the CBO signs off the targets and the monthly plan. When the plan and the data disagree, you call it early, with numbers.

What you will run

- Own the number. Marketplace revenue and ad-efficiency delivery on Amazon India, Amazon US and Flipkart, end to end.
- Run the ads. Structure Sponsored Products, Brands and Display campaigns by brand, generic and competitor intent. Harvest search terms, manage negatives, and tune bids and budgets against ROAS and revenue goals.
- Find the next growth. Under-invested products that convert well, high-intent searches where we do not rank yet, and new categories. Partner with the content and brand teams on the formats and creatives each campaign needs.
- Set the plan. Build the monthly plan by product and campaign, forecast revenue and ROAS by scenario, and flag early when targets conflict.
- Explain what moved.



Build and present the Weekly and Monthly Business Reviews. Run root-cause analysis on revenue movements, act on the drivers, and double down on what works.

What you will build

- Sharpen our AI tools. Improve the internal AI workflows and tools behind ads operations, reporting and root-cause analysis, including the budget and bid optimiser, the WBR agent and the RCA app.
- Scale content and creatives. Build and improve the content and image pipelines the team uses for listings and creatives.
- Automate the grind. Automate the recurring work you do by hand. Set the checks that decide when a tool's output gets used, and keep a log of where it got things wrong.
- Ship it properly. Name the requester, agree what "done" means, and document it so others can run it without you.

What you bring on day one

- Experience: 4+ years in e-commerce, marketplace or performance marketing, with at least 3 years owning revenue or ad targets and budgets on Amazon India, Amazon US or Flipkart. Agency work counts if you held the account target and can show the result.
- Ad funnel fluency: CTR, CPC, CVR, ROAS and TACoS, and at least one target you have owned, with where it started and where you took it.
- SQL: a valuable understanding of SQL, and you can write and debug queries on your own, from joins and CTEs to window functions.
- A builder's track record: a process, report or tool you have improved at least once, with the before and after. A script, a formula chain or an AI workflow all count.
- Judgement with data and AI: a method for checking any tool's output before you act on it, and a data trap you have caught and how you handled it.

Your first 90 days

- Weeks 1–2: Learn our ads automation tool and its budget and bid optimiser. Review a past week's logs in read-only mode and name one rule you would change.
- Weeks 1–4: Get to know our marketplace traffic and search data, known traps included.
- Weeks 3–6: Run our Amazon India root-cause workflow and the Flipkart root-cause app on real revenue movements.



The Amazon US diagnostic is a build target within these 90 days.
- Weeks 5–8: Run the monthly ASIN-level plan cycle with the CBO.
- Weeks 7–12: Take on the WBR agent, and one internal workflow you own end to end.

By day 90, you own the monthly plan cycle and the WBR, and you have shipped at least one change to an internal AI workflow, with a written note on its failure modes.

Good to have

- Flipkart Ads or Amazon US experience
- Python
- Helium 10 and Amazon Brand Analytics
- D2C, FMCG, beauty or wellness background
- Presenting business reviews to a CBO or leadership team

None of these will screen you out.

Strong ads operator? Apply.

If you have run Amazon Ads well, we want to hear from you. Our tools are learnable; what we screen for is the habit of making work better. Use AI to move faster, check what it gives you before you act, and show us how you do it.

How to apply

1. Apply: send your CV and answers to the three questions below (about 700 words in total).

2. Shortlist: we review applications and shortlist candidates.

3. Assignment: a practical screening exercise on marketplace data. AI tools are allowed; include a one-page method note on what you used and how you checked it. Take the time you need; we weigh reasoning over polish.

4. Interview: walk the Head of Analytics and the CBO through your assignment and one workflow from your application.

You will hear from us within 2 to 4 weeks of applying.

Application questions

1. Describe one workflow, report or tool you improved in marketplace ads or reporting. If AI was part of it, say how. What was wrong before, what did you change, how did you check the change worked, and where does the new version still get things wrong? (up to 250 words)

2. Share one marketplace result you owned: the target, your starting ROAS, TACoS and revenue, what you changed, and the result. Then describe one number you reported that was wrong, or nearly was. How did you find out, and what did you change afterwards? (up to 250 words)

3. Revenue on one Amazon India ASIN falls 15% week on week while spend is flat. List your first three checks in order. Name one finding that would change your conclusion, and say what you would tell the CBO on day three. (up to 200 words)

Pay: ₹1,800,000.00 - ₹2,500,000.00 per year

Work Location: In person

📌 Growth Manager, Marketplaces (Bengaluru)
🏢 Kerala Ayurveda
📍 Bengaluru