About us
TheBroThing is a premium men’s dating and lifestyle coaching brand. We run a YouTube channel, Instagram pages, a studio, and an in-house editing team. Content is the engine of this business, and this role sits at the wheel.
Study us before you apply:
Instagram: instagram.com/arunav_thebrothing · YouTube: youtube.com/@TheBroThing · Web: thebrothing.com
The role
You own our social media end to end: strategy, calendar, production, posting, and growth. Half strategist, half creator. You dig into our content vault, find what we should be saying, plan it, get it shot, get it edited, and ship it daily. You make the brand bigger and better looking every month.
What you’ll own
- Content strategy and monthly calendar for Instagram and YouTube, built on data and our content vault, not guesswork
- Deep-dives into our existing content library: mine old videos and frameworks, repurpose what worked, and plan new content around it
- Brand aesthetic: feed curation, cover styles, visual consistency. Our pages should look premium at first glance
- Shoot planning: plan shoot days with the founder, run them at the studio, get every planned piece in the can
- Scriptwriting: hooks, reel scripts, and long-form outlines people watch to the end
- Reel editing: hands-on edits when needed, working with our in-house editors for daily output
- Carousels: ideate, write, and design carousels that get saved and shared
- Stories: daily story cadence, polls, engagement hooks, behind-the-scenes
- Influencer marketing: find creators in our niche, reach out, structure collabs and cross-promos that bring new audiences
- Founder’s personal brand: grow @arunav_thebrothing as the authority voice in this category
- Community: comments and DMs get replies, trends get jumped on same-day
- Weekly numbers: growth, reach, retention. Double down on what works, kill what doesn’t
The growth deal
Your salary is fixed. Your incentives are not.
Beat our monthly growth baseline and you earn on top, every month you do it. Numbers shared in the interview. Simple: the pages grow, you earn more. Incentive can go upto INR 15,000.
Who we’re looking for
- 3+ years running social media for brands or personal brands, with growth you can prove: before and after numbers, screenshots, links
- Experience building a personal brand or creator page is a strong plus. You understand authority content, not just viral content
- Strong scriptwriting and hook-writing skills in Hindi and English
- Hands-on with Premiere Pro, plus Canva or Figma for carousels
- You understand Instagram and YouTube at the algorithm level: formats, timing, packaging, retention
- Comfortable on a shoot floor and directing on-camera talent, including the founder
- Organised enough to run a daily posting system without being chased
What you get
- Market-competitive salary + growth incentives that pay out every month you beat the baseline (structure shared on selection). First month is probation
- A studio, an editing team, and a founder who shows up on camera and invests in content
- Full ownership of the content engine of a scaling premium brand
How to apply
Send these to
[email protected] or WhatsApp +91 99995 77772:
- Your CV or portfolio
- Pages you’ve grown, with proof: analytics screenshots or links
- A one-page plan: what you’d do with our pages in your first 30 days
- A 30 to 60 second video telling us why we should hire you
No plan, no video, no interview. We only call people who do the homework.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Paid time off
- Work from home
Application Question(s):
- Kindly List Social Media Accounts You have Managed?
- Do you have your own workstation ? As its hybrid.
- Have you previously grown accounts? if yes what percentage per month and account details ?
Experience:
- Social media management: 2 years (Required)
Work Location: Hybrid remote in Delhi, Delhi
📌 Social Media Manager (Delhi)
🏢 TheBroThing
📍 Delhi