Description (JD) for a Digital Marketing Executive role at Rajlaxmi Solutions Plt.Ltd

Job Title: Digital Marketing Executive

Location: Thane West, Maharashtra

Job Type: Full-time, Permanent

About the Role

We are looking for a creative, results-driven, and analytical Digital Marketing Executive to join our team at Rajlaxmi Solutions. You will be responsible for building our online brand presence, executing comprehensive digital marketing campaigns, driving organic and paid traffic, and generating qualified leads across various digital channels.

Key Responsibilities

- Campaign Execution & Management: Plan, execute, and optimize paid digital campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn to drive performance and ROI.
- SEO & Content Strategy: Implement On-Page, Off-Page, and Technical SEO strategies to improve search engine rankings and increase organic website traffic. Manage keyword targeting and performance tracking via Google Search Console and analytics tools.
- Social Media Management: Oversee official social media channels by creating engaging content calendars, designing creatives (using tools like Canva or Photoshop), posting consistently, and handling audience engagement.
- Lead Generation & Email Marketing: Build and execute targeted email marketing campaigns, manage lead generation funnels, and optimize conversion rates (CRO).




- Performance Analytics & Reporting: Track, analyze, and report key marketing metrics (such as CPC, CPA, CTR, ROAS, and website traffic) using Google Analytics (GA4) to guide continuous optimization.
- Website Updates: Coordinate basic website updates and landing page optimization via CMS platforms (e.g., WordPress).

Requirements & Qualifications

- Experience: 1 to 3 years of hands-on professional experience in digital marketing, performance marketing, or SEO/SEM.
- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Technical Proficiency:
- Strong working knowledge of Google Ads, Meta Ads Manager, and Google Analytics (GA4).
- Familiarity with SEO tools (SEMrush, Ahrefs, or Google Search Console).
- Basic graphic design capability using Canva or standard editing software.
- Soft Skills: Strong analytical mindset, excellent written and verbal communication skills, and the ability to multitask in a fast-paced environment.

What We Offer

- Competitive salary package based on experience.
- A cooperative, growth-oriented work environment with opportunities to lead strategic marketing initiatives.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

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