Job Description – Digital Marketing Head

Company: Adityaram Group
Department: Marketing
Location: Panaiyur, Chennai
Employment Type: Full time

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Head to lead and manage the company's digital marketing activities for real estate projects. The candidate will be responsible for developing marketing strategies, generating quality leads, improving brand visibility, managing online campaigns, and driving business growth through digital platforms.

Key Responsibilities

- Develop and implement digital marketing strategies for real estate projects.
- Plan, execute, and manage Google Ads, Meta Ads (Facebook & Instagram), and other online campaigns.
- Generate quality leads and improve lead conversion rates.
- Manage social media platforms and ensure consistent brand communication.
- Plan and execute SEO, SEM, email marketing, and content marketing activities.
- Monitor campaign performance, marketing budgets, and ROI.
- Analyse website traffic, lead generation, and campaign reports using Google Analytics and other tools.
- Coordinate with graphic designers, content creators, and the sales team.
- Develop digital promotions for property launches,



project campaigns, and brand awareness.
- Identify market trends, competitor activities, and new digital marketing opportunities.
- Lead and manage the digital marketing team to achieve business targets.

Required Skills

- Strong knowledge of real estate digital marketing strategies.
- Expertise in Google Ads, Meta Ads, SEO, and SEM.
- Experience in lead generation and performance marketing.
- Knowledge of Google Analytics, Google Tag Manager, and CRM tools.
- Strong analytical, strategic planning, and leadership skills.
- Excellent communication and team management abilities.
- Ability to manage marketing budgets and achieve measurable results.

Qualification

MBA / Bachelor's Degree in Marketing, Digital Marketing, or a relevant field.

Experience

5–10 Years in Digital Marketing, preferably with experience in the Real Estate Industry.

Salary

As per industry standards, Perfomance based

Contact:

(phone hidden)

Mail: [email protected]

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Head (Chennai)
🏢 Adityaram Group
📍 Chennai