Area Sales Incharge

Leading company in Furniture Fittings & Hardware

Architect and Interior Designer Sales

Location : Hyderabad/Bengaluru/Chennai/Coimbatore/Kochi

About the Client

Our client is a fast-growing company in the furniture fittings and hardware sector, expanding its presence across India. They offer a comprehensive portfolio of high-quality products, including our in-house brand and respected European partner brands.

ROLE PURPOSE

Architects and interior designers are key decision-makers for hardware in residential, commercial, and hospitality projects. As an Area Sales Incharge, you will be responsible for building and nurturing relationships with these professionals within your territory. Your goal is to get products specified in their designs and to convert these specifications into sales through our network of dealers and direct project customers.

KEY RESPONSIBILITIES

Specification and Influencer Sales

- Build and manage a strong base of architects, interior designers, interior decorators, and design firms in the territory.
- Present the product range and our European partner brands, aiming for their specification in residential, commercial, and hospitality projects.
- Conduct product presentations, sample demonstrations, and facilitate visits to our experience centers or showrooms for design professionals.
- Track projects from the design stage through to execution, ensuring that specified products are the ones ultimately ordered and installed.

Sales and Channel Management

- Achieve monthly, quarterly, and annual sales targets for the assigned area.




- Collaborate with dealers and distributors to efficiently service orders generated through architects and designers.
- Support the appointment and development of new dealers and distributors.
- Develop business relationships with modular kitchen and wardrobe manufacturers, interior contractors, carpenters, and other project customers.
- Prepare quotations, negotiate commercial terms, and diligently follow up on order execution, deliveries, and collections.

Market and Reporting

- Organize architect and designer meets, product launches, and trade events within the territory.
- Monitor competitor products, pricing strategies, and promotional schemes, providing valuable market feedback to management.
- Coordinate with technical and service teams to ensure optimal product selection, provide installation guidance, and facilitate complaint resolution.
- Maintain an accurate customer and project database, and ensure timely reporting of sales, pipeline, and visit activities.

QUALIFICATIONS

- Graduate in any discipline.
- An MBA / PGDM in Sales or Marketing is considered an added advantage.

EXPERIENCE REQUIRED

- 7–15 years in sales, with substantial experience dealing directly with architects, interior designers, and interior decorators.
- Background in furniture fittings, architectural or door hardware,



modular kitchens, or related building and interior products such as laminates, plywood, sanitaryware, tiles, lighting, or paints.
- An existing network of architects, interior designers, and dealers in the territory is essential.
- A proven track record of achieving sales targets.
- Exposure to both specification/project sales and dealer-led trade sales is preferred.
- The designation, ranging from Assistant Manager to Manager, will be determined based on the candidate's experience and current professional level.

SKILLS AND COMPETENCIES

Technical / Functional

- Expertise in specification selling and key account management.
- Robust product knowledge of furniture fittings and hardware.
- Proficiency in dealer and channel management.
- Skilled in negotiation, quotation preparation, and order follow-through.
- Competent in sales planning, MS Office, and CRM reporting.

Behavioural

- Excellent relationship-building skills with design professionals.
- Strong presentation and communication abilities.
- Highly target-oriented with a strong self-drive.
- Willingness to travel extensively within the assigned territory.

WHY JOIN

- Join a well-funded, fast-growing company at a pivotal stage of its India expansion.
- Sell a diverse and complete product portfolio, featuring our in-house brand alongside respected German, Spanish, and Italian brands.
- Work alongside industry leaders with deep experience in the furniture hardware sector.
- Benefit from clear growth opportunities as our sales team and network expand across India.

📌 Area Sales Incharge (Chennai)
🏢 Snesha HR Consulting
📍 Chennai