JOB DESCRIPTION
Position: Head – Product (Home Appliances)
Company: Vansh Home Appliances – A Division of Vansh Industry
HR Contact- (phone hidden)
Location: Sector 132- Noida
Reporting To: CEO – Vansh Home Appliances
1. Role Overview
We are looking for an experienced and result-oriented Product Head to lead the
overall product strategy, procurement planning, portfolio development, innovation
and lifecycle management of our Home Appliances business.
The candidate will work in close coordination with marketing team and shall be
responsible for identifying market opportunities for the company line of products ,
developing competitive product portfolios, managing OEM/ODM partnerships,
ensuring product quality, and driving profitable business growth through innovative
and consumer-centric products.
2. Key Responsibilities
A. Product Strategy & Portfolio Management
- Develop and execute the overall product development/procurement strategy
aligned with the company's business objectives.
- Identify new product categories/types/innovations and business opportunities in
the home appliances segment.
- Build and manage a competitive product portfolio across different price segments.
- Conduct product based research, competitor benchmarking and consumer insights
analysis.
- Identify gaps in the existing portfolio and recommend new product launches.
B. New Product Development (NPD)
- Lead the complete product development process from concept to commercial
launch as per policy.
- Work closely with OEMs, ODMs, manufacturing partners and suppliers.
- Develop product specifications, features, design, packaging and pricing.




- Ensure timely product development and successful market launches.
- Drive product innovation, differentiation and cost optimization.

C. Product P&L; and Commercial Management in respect of development of
product-wise pricing and margin strategies, ensure target gross margins and
profitability, identify slow-moving products and develop corrective action plans, work
closely with Sales and Finance teams to achieve business targets.
D. Quality & Technical Management
- Ensure product quality, reliability and compliance with applicable BIS and other
regulatory standards.
- Establish quality benchmarks and product testing protocols.
- Resolve product complaints, warranty issues and field-related technical problems.
- Coordinate with service teams to improve customer satisfaction.
F. Cross-Functional Coordination
- Work closely with Sales, Marketing, Supply Chain, Procurement, Quality and
Service teams.
- Provide product training and technical support to the sales organization.
- Develop product catalogues, presentations, launch plans and sales enablement
material.
- Ensure seamless coordination between product development and commercial
execution.
3. Desired Experience & Qualification
- 12–20 years of experience in the Home Appliances / Consumer Durables industry.
- Proven experience in Product Management,



Product Development or NPD
leadership.
- Experience handling categories such as kitchen appliances, fans, home comfort
products, small domestic appliances and other consumer durables.
- Strong understanding of OEM/ODM sourcing and manufacturing processes.
- MBA in Supply Chain or equivalent / Product Management with engineering
background preferred .
- Strong commercial understanding, analytical ability and leadership skills.
4. Key Performance Indicators (KPIs)
i. New product launches and launch timelines.
ii. Product-wise revenue and profitability.
iii. Gross margin improvement.
iv. Product portfolio expansion.
v. New category development.

vi. Product quality and warranty performance.
5. Desired Candidate Profile
- Strategic thinker with strong execution capabilities.
- Entrepreneurial mindset and ability to build product categories.
- Strong business orientation and consumer understanding.
- Ability to work in a fast-growing organization.
- Excellent negotiation, communication and stakeholder management skills.
- Capable of building a strong product team and establishing structured product
processes.
The overall objective of this role is to build a strong, competitive and profitable home
appliances product portfolio and establish Vansh Home Appliances as a recognized
player in the Indian consumer durables market.

Pay: ₹200,000.00 - ₹240,000.00 per month

Advantages:

- Cell phone reimbursement
- Life insurance
- Provident Fund

Experience:

- Home appliances : 5 years (Required)
- Kitchen appliances : 5 years (Required)

Work Location: In person

📌 Head of Product (Maharishi Nagar)
🏢 Vansh Industries
📍 Maharishi Nagar