HACA is looking for a creative, strategic, and data-driven Social Media Strategist to lead social media planning and campaign execution across HACA Middle East (UAE) and HACA CO.
The ideal candidate should understand how to build strong brand presence, engage target audiences, and drive business growth through effective social media strategies. This role requires a combination of creative thinking, market research, campaign planning, and performance analysis.

Key Responsibilities:

- Develop, manage, and execute social media strategies for HACA Middle East (UAE) and HACA CO.
- Create strategic content calendars, campaign plans, promotional offers, and product/course launch roadmaps.
- Define clear campaign objectives, target audiences, KPIs, deliverables, and timelines.
- Conduct audience research, competitor analysis, and social media trend research to identify growth opportunities.
- Translate research insights into creative briefs and actionable content directions for the creative team.
- Collaborate closely with the Creative Manager, content writers, graphic designers, and video editors to ensure consistent brand communication.
- Plan and coordinate social media campaigns to increase brand awareness audience engagement, lead generation, and conversions.
- Monitor campaign performance using social media analytics and advertising insights.
- Prepare regular performance reports, identify areas for improvement, an recommend data-driven strategies.
- Stay updated with emerging social media trends,



platform updates, digital marketing practices, and competitor activities.
- Ensure consistent brand positioning and messaging across all social media platforms.

Required Skills & Qualifications:

- 2–4 years of experience in social media strategy, brand strategy, digital marketing, or campaign planning.
- Excellent English communication skills, both written and spoken.
- Ability to present strategic ideas, campaign concepts, and recommendations clearly.
- Strong understanding of social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and TikTok.
- Knowledge of digital marketing, paid advertising, audience targeting, and campaign optimisation.
- Experience with social media analytics, performance tracking, and reporting tools.
- Strong skills in audience research, competitor analysis, and identifying market trends.
- Ability to develop structured content strategies and campaign roadmaps.
- Creative mindset with a solid understanding of branding, visual communication, and storytelling.
- Excellent planning, organisational, and problem-solving skills.

Preferred Experience
Experience working with education, e-learning, technology, or training brands is an advantage.
Exposure to the UAE or broader Middle East market is a plus.
Experience managing multiple brands or social media accounts.
Understanding of lead-generation campaigns and performance marketing is an added advantage.

Work Location: In person

📌 Social Media Strategist (Kozhikode)
🏢 HACA
📍 Kozhikode