Location: Kochi, Kerala, India
Employment Type: Full-Time | On-site
Experience: 5–10 Years

Job Overview

We are looking for an experienced, dynamic and strategic Head of Marketing to lead and manage the overall marketing function of a growing consumer-focused business.

The role involves developing and executing comprehensive marketing strategies across all channels, strengthening brand positioning, expanding market presence, driving customer acquisition and contributing directly to business growth.

The ideal candidate should have extensive exposure to both traditional and digital marketing, with the ability to lead marketing teams, manage budgets, develop creative campaigns and translate marketing strategies into measurable business results.

Key Responsibilities

1. Marketing Strategy & Leadership

- Develop and lead the overall marketing strategy in alignment with the company's business objectives.
- Drive brand positioning, brand awareness, market penetration and long-term brand growth.
- Develop annual marketing plans, budgets, strategies and campaign calendars.
- Lead and manage the marketing function, including internal teams, agencies and external partners.
- Identify new market opportunities, emerging trends and business growth avenues.
- Work closely with senior management and other departments to align marketing initiatives with business priorities.

2. Brand Management & Development

- Establish and maintain consistent brand identity, positioning and communication across all channels.
- Develop strategies to strengthen brand recognition and customer loyalty.
- Oversee brand campaigns, creative direction, communication strategies and brand guidelines.
- Identify opportunities for brand expansion, collaborations and new product positioning.

3. Digital Marketing & Performance Marketing

- Oversee digital marketing strategies across social media, search engines, websites and other digital platforms.
- Lead paid advertising campaigns, SEO, SEM, email marketing and online customer acquisition initiatives.




- Drive website traffic, online conversions, customer engagement and e-commerce growth.
- Monitor campaign performance, conversion rates, customer acquisition costs and marketing ROI.
- Leverage digital analytics and customer insights to optimise marketing investments.

4. Traditional & Offline Marketing

- Plan and execute traditional marketing initiatives, including outdoor advertising, print media, radio, publications and other relevant channels.
- Develop local market activation strategies, promotional activities and brand awareness campaigns.
- Oversee in-store branding, point-of-sale materials, merchandising and promotional displays.
- Plan exhibitions, events, sponsorships, activations and promotional partnerships.

5. Advertising, Campaigns & Creative Management

- Conceptualise and lead integrated marketing campaigns across digital and traditional media.
- Oversee creative development, advertising concepts, content production, photography and video campaigns.
- Manage creative agencies, media partners, production teams and marketing vendors.
- Ensure effective execution of seasonal, festive, promotional and product launch campaigns.

6. PR, Influencer & Partnership Management

- Develop public relations and corporate communication initiatives.
- Build relationships with media, influencers, content creators and strategic partners.
- Lead influencer marketing, collaborations, sponsorships and promotional partnerships.
- Identify opportunities to enhance brand visibility and public engagement.

7. Market Research & Business Intelligence

- Conduct market research, competitor analysis and customer behaviour studies.




- Identify market trends, customer preferences and emerging business opportunities.
- Develop customer segmentation and targeted marketing strategies.
- Provide management with actionable market insights and recommendations.

8. Budgeting, Analytics & Performance Management

- Develop and manage the overall marketing budget.
- Monitor marketing expenditure and ensure effective utilisation of resources.
- Establish marketing KPIs and evaluate campaign effectiveness.
- Track brand performance, customer acquisition, sales growth and marketing ROI.
- Prepare and present periodic marketing performance reports to management.

Qualifications & Experience

- Bachelor's degree in Marketing, Business Administration or a related discipline. MBA in Marketing will be an advantage.
- 5–10 years of progressive experience in marketing, including experience leading or managing a marketing function.
- Proven experience across both traditional and digital marketing.
- Experience in brand management, integrated campaigns, advertising, media planning and performance marketing.
- Demonstrated ability to lead teams, manage agencies and handle marketing budgets.
- Strong commercial understanding and business growth orientation.
- Excellent communication, negotiation, leadership and strategic planning skills.
- Experience in FMCG, food and beverage, retail, hospitality or consumer-facing industries will be preferred.
- Knowledge of the Kerala market and regional consumer behaviour will be an advantage.

Key Competencies

- Strategic thinking and business acumen
- Brand development and market positioning
- Leadership and team management
- Creative thinking and innovation
- Budget and resource management
- Analytical and data-driven decision-making
- Stakeholder and agency management
- Strong execution and problem-solving abilities

Job Type: Full-time

Pay: ₹100,000.00 - ₹150,000.00 per month

Location:

- Kochi, Kerala (Preferred)

Work Location: In person

📌 Marketing Manager (Kochi)
🏢 Abc
📍 Kochi