Positions: 1 Full Time
Experience
6 - 12 Years

Product Manager – Drives/ Variable Frequency Drives (VFDs)

Location: Pune, India

Travel Requirement: Up to 30%

Shape the Future of Industrial Drives & Automation

we are redefining how machines move, perform, and deliver value. As a global

leader in Drive Technology, Motion Control, and Industrial Automation, we help

machine builders and manufacturers enhance productivity, energy efficiency, and

competitiveness through innovative automation solutions.

We are seeking a strategic and market-focused Product Manager - Drives to lead the

growth and evolution of our Drives portfolio in India.

If you combine deep technical expertise with robust market insight and enjoy influencing

product strategy, business growth, and customer success, this is an opportunity to make a

significant impact in one of the most exciting areas of industrial automation.

Why This Role Matters

This is more than product management.

You will serve as the critical link between customers, sales teams, application engineers,

and global product management, ensuring that Drives portfolio is aligned with

market needs, emerging technologies, and future growth opportunities.

Your decisions will directly influence product success, market adoption, competitive

positioning, and business growth across the Indian automation market.

What You'll Own

Define the Future Drives Portfolio

• Lead and manage Drives portfolio throughout its lifecycle.

• Identify portfolio gaps, emerging trends, and localization opportunities for the Indian

market.

• Develop migration strategies from legacy platforms to next-generation drive

technologies.

• Recommend portfolio enhancements, expansion opportunities, and future product

investments.

Transform Market Insights into Business Growth

• Analyze market trends across:o Variable Frequency Drives (VFDs)

o AC Drives

o Decentralized Drive Systems

o Energy-Efficient Automation Solutions

o Industrial Controls

• Track competitors and identify opportunities for market differentiation.

• Gather customer insights from OEMs, machine builders, system integrators, and

end users.

• Build compelling business cases that support growth and investment decisions.

Drive Product Launches & Market Adoption

• Translate global product roadmaps into successful regional growth strategies.

• Define value propositions, positioning,



and messaging for drive solutions.

• Support new product launches and market development initiatives.

• Enable sales teams with the tools, knowledge, and competitive insights needed to

win.

• Drive market adoption of Industry 4.0-ready and energy-efficient automation

solutions.

Influence Across Functions

• Collaborate closely with:o Global Product Management

o Sales Teams

o Marketing Teams

o Application Engineering

o Service & Support Teams

• Align product priorities with key applications, industries, and growth segments.

• Use market, revenue, and profitability data to guide strategic portfolio decisions.

Technologies You'll Work With

This role offers exposure to leading-edge automation technologies, including:

Variable Frequency Drives (VFDs)

AC Drive Systems

Decentralized Automation Solutions

Motor Control Technologies

Motion Control Systems

Machine Automation Applications

Energy Efficiency Technologies

Industry 4.0 & Smart Manufacturing Solutions

What We're Looking For

Education

o Bachelor's degree in Electrical, Electronics, EnTC, Mechanical, Mechatronics

or related engineering or automation disciplines

Experience

• 8-10 years of experience in one or more of the following:o Product Management

o Industrial Automation

o Drives & Motion Control

o Application Engineering

o Technical Sales

o Automation Consulting

Preferred Background

• Strong understanding of machine automation and motor control applications.

• Experience working with OEM machine builders and industrial automation

customers.

• Exposure to both sales and application engineering environments is highly

desirable.

• Product portfolio management experience will be a significant advantage.

What Makes You Successful

Technical Expertise

• Variable Frequency Drives (VFDs)

• Drive Systems & Motor Control

• Industrial Automation Applications

• Motion Control Technologies

• Machine Design & Automation Concepts

• Energy Efficiency Solutions

Business & Strategic Skills





• Product Lifecycle Management

• Portfolio Strategy Development

• Market Intelligence & Competitive Analysis

• Product Positioning & Go-to-Market Strategy

• Business Case Development

• Revenue & Profitability Analysis

• Data-Driven Decision Making

Leadership Capabilities

• Ability to influence without direct authority.

• Strong stakeholder management skills.

• Commercial and technical business acumen.

• Excellent communication and presentation abilities.

• Ability to connect customer needs with product innovation.

How Your Success Will Be Measured

You will create impact through:

• Successful introduction of the right products at the right time.

• Strong market acceptance and adoption of recent drive solutions.

• Growth in new product adoption rates.

• Effective migration from legacy products to next-generation platforms.

• Enhanced portfolio competitiveness and profitability.

• Increased customer satisfaction and market relevance.

Why Top Product Leaders Choose

Own a Strategic Technology Portfolio

Take responsibility for one of the most important product categories within the industrial

automation ecosystem.

Influence Real Business Outcomes

Your portfolio decisions will shape market strategy, product adoption, customer success,

and long-term growth.

Global Collaboration

Work closely with international product teams while adapting global innovation to local

market needs.

Accelerated Career Development

Gain exposure to product strategy, automation technologies, customer applications, and

business leadership initiatives.

Continuous Learning

Access technical training, mentoring, industry expertise, and global best practices.

Trusted & Empowering Culture

Join a company built on trust, ownership, collaboration, and continuous improvement.

Competitive Rewards

Benefit from an attractive compensation package, strong career progression opportunities,

and a global work environment.

Ready to Lead the Next Generation of Drive Technology?

If you're passionate about technology, product strategy, and helping customers achieve

superior machine performance, this is your opportunity to shape the future of industrial

automation.

Join and drive the innovation that powers smarter machines, more efficient

factories, and sustainable industrial growth.

PI288347704

📌 22403 Product Manager – Drives/ Variable Frequency Drives (VFDs) (India)
🏢 Cephas Consultancy Services Private
📍 India