We are looking for a skilled and performance-driven Performance/Digital Marketing Executive with hands-on experience in Google Ads and Meta Ads to plan, execute and optimise paid advertising campaigns, primarily focused on lead generation.
Key Responsibilities
Google Ads (Search Campaigns)
- Plan, set up and manage Google Search campaigns focused on lead generation.
- Conduct keyword research, manage match types, negative keywords and ad group structures.
- Create and optimise Responsive Search Ads and ad extensions/assets.
- Manage bidding strategies, daily budgets and campaign performance.
- Set up and monitor conversion tracking using GA4 and Google Tag Manager.
- Optimise campaigns to improve Cost Per Lead (CPL) and lead quality.
Meta Ads (Facebook & Instagram)
- Plan and manage Meta Ads campaigns focused on lead generation.
- Run Instant Form and website lead generation campaigns.
- Build and manage custom, lookalike and interest-based audiences.
- Coordinate with the design team for ad creatives and copywriting.
- Conduct creative A/B testing and optimise campaign performance.
- Monitor CPL, lead quality, frequency and creative fatigue.
- Work with Meta Pixel and Conversions API for tracking and optimisation.
Reporting & Performance Analysis
- Monitor campaign performance across Google and Meta platforms.
- Analyse key metrics such as CPL,
CTR, CPC, Conversion Rate and ROAS.
- Optimise advertising budgets and campaigns to achieve business objectives.
- Prepare weekly and monthly performance reports.
Required Skills & Qualifications
- Minimum 2 years of hands-on experience in Google Ads and Meta Ads.
- Practical experience managing paid campaigns with lead generation objectives.
- Strong understanding of Google Search campaigns and Meta Ads Manager.
- Knowledge of keyword research, audience targeting, bidding strategies and conversion tracking.
- Familiarity with GA4, Google Tag Manager, Meta Pixel and Conversions API.
- Strong analytical skills and campaign optimisation capabilities.
- Google Ads / Meta certifications are preferred.
- Healthcare / hospital advertising experience will be an added advantage.
Key Screening Criteria
- Candidates must have a minimum of 2 years of actual hands-on paid advertising experience.
- Candidates with less than 2 years of paid ads experience will not be considered, even if their overall digital marketing experience is higher.
- Preference will be given to candidates who have independently managed both Google Ads and Meta Ads campaigns.
- During screening, candidates must confirm their exact platform-wise experience and the types of campaigns handled.
How to Apply
Interested candidates can share their updated CV at: [HIDDEN TEXT]
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