Job Description: Head of Growth

Location: Hyderabad

Work Mode: On-site

Reporting To: VP Sales

Role Summary

The Head of Growth owns demand for our client: build new traction channels and brand awareness, grow the channels that work, and increase the admissions.

Growth owns everything up to a qualified lead handed to the Admissions/Sales team; Sales owns conversion.

The target audience includes final-year engineering students and recent graduates, currently in Andhra Pradesh and Telangana and open to pan-India, along with the parents, relatives, and friends who influence their decision.

Key Responsibilities

1. Diagnose & Plan (First 30 Days)

- Audit every current channel: real admissions, CAC, lead quality, and attribution gaps.
- Agree on handoff SLAs with Sales against the existing qualified-lead definition.
- Set up one source-of-truth dashboard: source → lead → QL → admission, by channel and program.
- Deliver a written 7-month channel plan: admissions, qualified leads, spend, and CAC per channel per month to May 2027, offline and online.

2. Build & Scale Traction Channels

- Launch new channels as 4–6 week pilots, each with a hypothesis, budget, target CAC, and target volume.
- Scale proven channels in budget steps (2x a month) while CAC stays within cap.
- Stop or redesign pilots that miss CAC by 30%+ after 6 weeks.
- Channels include:
- Paid digital
- SEO/AEO/GEO and content
- Student/alumni/parent/employee referrals
- Telugu and English creators
- College tie-ups and campus ambassadors
- Bootcamps, hackathons, and webinars
- Keep 10–15% of monthly spend for recent experiments and at least 2 pilots running at all times.

3. Paid Digital

- Optimise creatives, landing pages, funnels, and retargeting on Meta, Google Search, and YouTube.
- Lower CAC before raising spend.

4. Lead Quality & Sales Handoff

- Generate and qualify leads.
- Hand every qualified lead to Sales within 24 hours.
- Keep the QL-to-admission rate within the band agreed with Sales.

5. Brand & Pipeline





- Build brand awareness among final-year students and recent graduates, so more students come to Intensive on their own.
- Build and track an engaged pool of final-year students through bootcamps, communities, campus programs, and content.

6. Team & Reviews

- Lead Marketing & Communication, the Social Media Manager, the Digital Marketing Consultant, and SEO/AEO (2 interns).
- Hire channel leads only as channels prove out.
- Run a weekly channel dashboard.
- Conduct a monthly review with Aniketh (feeds the Intensive MBR).
- Conduct a quarterly channel strategy reset.
- Document a playbook for each channel so it runs without the Head of Growth personally driving it.

Required Qualifications & Experience

- 8–12 years in Growth or Marketing, with 3+ years owning a lead or admissions number end-to-end.
- Has built at least two channels from zero to meaningful scale beyond paid ads (referrals, campus, creators, SEO, or events).
- Strong paid digital fundamentals: Meta and Google, funnels, attribution, CAC, and payback math.
- Runs growth as experiments: hypotheses, pilots, kill decisions, and written learnings.
- Data fluent: builds and reads funnel dashboards; comfortable with sheets, CRM data, and attribution.
- Has led a team of 5+, including first-time managers and freshers.
- Hyderabad-based or open to relocating to Hyderabad; on-site role.

Preferred Qualifications

- Edtech or upskilling experience, ideally a student or career-transition audience in India.
- Experience with Tier-2 and Tier-3 markets and offline demand: centres, walk-ins, campus, and events.
- Telugu speaker, or deep familiarity with AP/Telangana students and families; experience scaling acquisition across several Indian states.
- Experience with SEO/AEO, creator programs, or referral mechanics at scale.

Key Skills & Competencies

- Multi-channel growth building
- Experiment design and kill discipline
- CAC and payback math
- Funnel analytics and attribution
- Ownership: commits to a number and reports misses early
- Team building and coaching first-time managers
- Working with Sales on lead quality and handoff

📌 Head of Growth (Secunderabad)
🏢 r3 Consultant
📍 Secunderabad