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What You'll Do
The Global Digital Marketing Analytics Senior Analyst is a hands-on analytical practitioner who serves as the dedicated analytics resource across BCG's digital marketing channel teams — including email, paid media, web, content, and beyond. This person is embedded in the day-to-day rhythm of channel execution and campaign delivery, providing the analytical support, performance interpretation, and data-driven guidance that helps channel teams make smarter decisions about how they plan, optimize, and evolve their activations. This is not a reporting role. The Senior Specialist goes beyond pulling numbers to actively interpreting what channel data means, identifying what is and is not working across the channel mix, and translating those findings into clear, actionable recommendations that channel strategists and campaign managers can act on in real time.



This person is a trusted analytical partner to multiple channel teams simultaneously — organized enough to manage a broad portfolio of analytical support needs, and sharp enough to add genuine strategic value to each one. Channel Performance Analysis & Insight
- Serve as the primary analytics partner across digital marketing channel teams — including email, paid media, web, social, and content — providing hands-on analytical support that helps each team understand and act on their performance data
- Analyze channel performance data on an ongoing basis, going beyond surface metrics to identify trends, anomalies, and patterns that reveal what is driving or limiting channel effectiveness across campaigns and activations
- Translate channel data findings into clear, actionable insight narratives that channel teams can use to make immediate optimization decisions — explaining not just what the numbers show but what they mean and what should change as a result
- Develop a working understanding of how each channel's data behaves — its quirks, its limitations, its attribution challenges, and its most meaningful performance signals — so that analytical conclusions are always grounded in an accurate picture of what the data can and cannot tell you
- Proactively surface channel performance insights to channel leads and campaign managers without waiting to be asked, identifying inflection points, underperformance signals,



and optimization opportunities as they emerge Campaign & Activation Analytics Support
- Support the analytics needs of active marketing campaigns across the channel mix — providing pre-campaign audience and benchmarking analysis, in-flight performance monitoring, and post-campaign measurement and insight synthesis
- Build and maintain campaign performance trackers and channel scorecards that give channel and campaign teams explicit, current visibility into how activations are performing against goals across all relevant metrics
- Conduct cross-channel campaign analyses that connect the dots between how audiences are engaging across email, paid, web, and other digital touchpoints — identifying patterns in cross-channel behavior that inform how campaigns should be sequenced, optimized, or adjusted mid-flight
- Contribute to post-campaign retrospectives by preparing well-structured performance summaries and insight outputs that capture what worked, what did not, and what the data recommends for future activations Channel Strategy Insight & Optimization
- Partner with channel leads and CX strategists to bring analytical perspective into channel strategy conversations to inform how channels are planned, invested in, and evolved over time
- Conduct deeper analytical investigations when channel performance raises strategic questions
- Identify recurring performance patterns across channels and campaigns that point to systemic optimization opportunities — bringing these findings forward with clear recommendations rather than simply observing them
- Support channel investment and prioritization conversations with data — preparing analytical inputs that help marketing leadership understand where channel spend and effort are generating the strongest

📌 Global Digital Marketing Channel Senior Analyst (Gurugram)
🏢 Boston Consulting Group
📍 Gurugram