12 Nov
|
Arise Techglobal
|
Secunderabad
12 Nov
Arise Techglobal
Secunderabad
Product Growth Hacker
Company: Arise Tech Global
Experience: 8+ Years
Location: Hyderabad, India
Employment Type: Full-time
About Arise Tech Global
Arise Tech Global is a technology and talent solutions company helping organizations build high-performing teams across enterprise technology, infrastructure, cloud, cybersecurity, and digital transformation.
About the Role
We are looking for a results-driven Product Growth Hacker with 8+ years of hands-on growth marketing experience, preferably in B2B SaaS, cybersecurity, observability, or developer tools. The ideal candidate will drive product adoption, optimize conversion funnels, run data-driven experiments, and accelerate revenue growth across multiple markets.
Key Responsibilities
- Design and execute growth strategies to drive customer acquisition, product adoption, and revenue growth.
- Plan, launch, and analyze growth experiments across acquisition, activation, retention, and conversion funnels.
- Optimize customer acquisition costs (CAC), free-to-paid conversion rates, and marketing-generated pipeline.
- Manage performance marketing campaigns across Google, LinkedIn, and Reddit.
- Develop and optimize landing pages, email campaigns, outreach sequences, and conversion-focused content.
- Leverage analytics platforms to track user behavior, campaign performance, and growth metrics.
- Manage marketing automation and experimentation using tools such as HubSpot and A/B testing platforms.
- Develop SEO strategies to improve organic visibility and qualified traffic.
- Adapt growth strategies and messaging for US and Indian markets.
- Collaborate with product, sales, and technical teams to identify growth opportunities.
- Translate technical concepts related to cybersecurity, SIEM, security operations, observability, and data pipelines into compelling marketing messages.
- Continuously evaluate campaign performance and implement improvements based on measurable results.
Required Skills & Qualifications
- 8+ years of hands-on experience in growth marketing or growth hacking.
- Experience in B2B SaaS, cybersecurity, observability, or developer-focused technology products preferred.
- Proven track record of executing growth experiments with measurable outcomes, including funnel optimization, CAC reduction, conversion improvements, and pipeline generation.
- Proficiency in growth and analytics tools such as GA4, Mixpanel, or Amplitude.
- Experience with marketing automation platforms, preferably HubSpot.
- Hands-on knowledge of A/B testing, SEO tools, and paid advertising platforms such as Google Ads, LinkedIn Ads, and Reddit Ads.
- Understanding of SIEM, security operations, observability, and data pipeline concepts, or the ability to quickly develop domain expertise.
- Experience adapting marketing strategies across geographies, particularly US and India.
- Strong execution mindset with the ability to independently launch landing pages, campaigns, and outreach initiatives.
- Excellent written communication and copywriting skills.
- Bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.
Nice-to-Have Skills
- Experience scaling self-serve or Product-Led Growth (PLG) SaaS products.
- Familiarity with data pipeline and telemetry management platforms such as Cribl, Bindplane, Splunk, Datadog, Google SecOps/Chronicle, and OpenTelemetry.
- Experience in startup or founder-led environments with direct ownership of growth targets and business outcomes.
Key Competencies
- Data-driven decision-making.
- Experimentation and innovation.
- Robust analytical and problem-solving skills.
- Creativity and conversion-focused thinking.
- Ownership and accountability.
- Adaptability and execution speed.
- Cross-functional collaboration.
📌 Product Growth Hacker (Secunderabad)
🏢 Arise Techglobal
📍 Secunderabad