Industry: Renewable Energy / Solar / Consumer Durables
Job Overview
Risto Solar is looking for an energetic and execution-driven Marketing Manager to lead ATL/BTL marketing, field activations, digital campaigns, and CRM/ERP-based lead management across Kerala.
Key Responsibilities
- Plan and execute BTL campaigns, roadshows, expos, and field marketing activities across Kerala.
- Manage digital marketing, WhatsApp, SMS, and email campaigns.
- Implement and manage CRM/ERP systems for lead tracking and nurturing.
- Ensure seamless offline-to-online lead management and sales conversion.
- Manage marketing vendors, agencies, budgets,
and campaign execution.
- Monitor campaign performance, CPL, ROI, and lead conversion.
- Coordinate with sales and operations teams.
Requirements
- 5+ years of experience in ATL/BTL, field marketing, and campaign management.
- Experience in Solar, Consumer Durables, FMCG, or Building Materials preferred.
- Hands-on experience with CRM/ERP tools such as Zoho, LeadSquared, or ERPNext.
- Robust understanding of Kerala's local markets and consumer behaviour.
- Fluency in Malayalam and English is mandatory.
- Willingness to travel across Kerala.